Triple Dry

Triple Dry is an antiperspirant brand specialising in high-strength protection against heavy sweating. Its products are sold across the United Kingdom and German-speaking markets, and the range centres on roll-on and spray formats aimed at people who need more than an everyday deodorant. Since December 2021 the brand has been owned by the Italian Sodalis Group, held through the German subsidiary Lornamead GmbH in Hamburg [10][7].

The founding year and original founders of Triple Dry are not documented in available sources; the brand's own materials state it has been "trusted for over 40 years" without naming a start date. Under Sodalis, it remains commercially active, with a current product line and distribution through major UK retailers.

Triple Dry came under Sodalis Group ownership in late 2021, when the Italian company acquired Lornamead's German business together with a package of UK brands from Meiyume. The transaction was notarised on 9 November 2021 and completed on 30 November 2021 [10]. Alongside Triple Dry, the deal transferred the male-grooming brand Brisk, the tooth-whitening system Rapid White, and the German deodorant brand CD [10][9].

Sodalis describes the purchase as the establishment of its fourth European subsidiary, extending the group's reach into the German market [7]. Sodalis CEO Fabio Granata framed it at the time as "another step toward our goal to become a strong personal care player throughout all the most strategic European countries" [9]. Triple Dry now sits within a broad portfolio; sister brands under the wider Sodalis group include BioNike, Deborah Milano, Brelil Professional and GOOVI. The brand is operated legally through Lornamead GmbH, based at Osterbekstraße 90b in Hamburg [6].

Triple Dry positions sweating as a normal bodily function that some people simply need to manage more actively. Rather than masking odour, the company frames its approach as suppressing perspiration itself: according to the brand, body odour comes from bacteria breaking down moisture, so "Triple Dry works by reducing the perspiration. In this way, the bacteria are deprived of their breeding ground" [4]. Its advice materials list situations the products are meant to address, from exercise and stress to heat and hormonal changes such as puberty and menopause.

The brand's stated audience skews toward heavy sweaters, and it markets itself under the tagline "Be cool. Be dry. Be you." [1].

The range is built around a small set of antiperspirant roll-ons and sprays. The core Classic line is fragrance-free and described as suitable for all genders, with additional Fresh, Active and Men variants that adjust scent and format. Products are offered mainly in 50 ml roll-on and 150 ml spray sizes.

Central to the marketing is a "triple active formula" that the company says builds up protection and regulates sweat production, with claims of up to 100-hour protection described as "more than three times longer than other conventional deodorants" [3]. The brand does not disclose its active ingredients on its own site. A third-party ingredient database identifies the "triple" element as three aluminium salts — aluminium zirconium tetrachlorohydrex gly, aluminium sesquichlorohydrate and aluminium chlorohydrate — the standard antiperspirant actives [8]. The company recommends nighttime application, when it says the skin is most receptive to the ingredients.

Triple Dry has limited independent coverage; the brand is documented chiefly through reporting on its 2021 change of ownership. Industry outlets including TheIndustry.beauty and Global Cosmetics News covered the Sodalis acquisition of the Lornamead and UK brand portfolio [9][11]. No awards are recorded in available sources.

Triple Dry is an active brand under acquired ownership. Since December 2021 it has operated as part of Sodalis Group via Lornamead GmbH, and it continues to sell across multiple markets. In the UK its products are stocked by Boots, Ocado, Superdrug, Sainsbury's and Amazon, and the brand maintains separate UK and German websites [1]. UK customer service is handled by Ceuta Healthcare.