Addmino 18

Addmino 18 is an Italian professional haircare brand built around a single line, the Hair Reborn System, which is designed to prepare and repair hair around chemical salon services such as bleaching, colouring and straightening. The brand is owned by HSA Cosmetics, a private-label cosmetics manufacturer based in Bisuschio, in the province of Varese [1]. It positions itself for both salon and home use and describes its products as following a "clean beauty" approach with a high share of natural, vegan-friendly ingredients.

The brand remains active. Its website is live, its products are sold across the Nordic markets and on Amazon, and its flagship product reached a finalist place at a major industry award in 2022. Beyond the brand's own materials, independent coverage is limited to trade press.

Addmino 18 is one of several brands developed by HSA Cosmetics, whose full company name is H.S.A. Hair Styling Applications S.p.A. [1]. HSA was founded in 1982 by the Zanzi family, initially focused on expertise in hair colour, and later expanded into care products for hair, face and body [2]. The company operates from Bisuschio, Varese, with its registered headquarters in Milan, and describes itself as an Italian private-label manufacturer that develops products on behalf of other brands [2].

The wider ownership has two layers. The Addmino 18 site names HSA Cosmetics as the brand's parent company [1]. HSA itself was acquired in 2021 by Tec Beauty SpA, a group that combines hair care, skin care and make-up businesses; according to HSA, the acquisition was intended to accelerate the company's global growth [5]. HSA is therefore the direct brand owner and manufacturer, while Tec Beauty SpA is the ultimate group owner. Alongside Addmino 18, the manufacturer's portfolio includes brands such as Silky Color, Nouvelle Color, ESLA Beauty, Toujours Trend and Guudcure [2].

The Hair Reborn System is structured around a salon protocol rather than a single hero product. Its core steps are the Hair Reborn Elixir, a pre-treatment applied before chemical services; the Hair Reborn Cleanser, a shampoo used afterwards; and the Hair Reborn Mask and Hair Reborn Leave-In for conditioning and styling. The range also includes a Curl Sustainer Cream and an Express Glow Potion, with usage instructions aimed at professional hairdressers.

At the centre of the range is what the company calls its 2 Power Technology, based on fruit acids, mineral salts and fermented green coffee [3]. The brand describes the fruit-acid component as providing a purifying, hydrating and conditioning action, and pairs the mineral salts with a biopolymer extracted from the linden tree, which it says forms a film on the hair cuticle to increase water retention and reduce porosity. A second strand, which the company terms an antioxidant hyper-fermentation technology, uses fermented green coffee; the brand states this is intended to boost the effect of polyphenols and flavonoids that neutralise free radicals and to address oxidative stress in the scalp and hair [3]. These are manufacturer claims; no independent clinical validation is cited.

Addmino 18 frames itself as a clean-beauty, professional hair-repair system whose purpose, in its own words, is to prevent, protect and repair damage to the hair [1]. The brand's stated values centre on clean formulation, natural ingredients and a "beauty & sustainability" outlook, and it markets its products as vegan-friendly [1]. On the manufacturing side, HSA describes production as taking place in Italy "to preserve a long-established tradition of quality and authenticity" [5]. The brand summarises its own offer with the tagline "A genuine and prompt cosmetic revolution in the hair market" [1].

In 2022, the Hair Reborn Elixir was named a finalist in the Hair Products category of the Cosmoprof & Cosmopack Awards at Cosmoprof Bologna. The trade publication Premium Beauty News listed the product under the manufacturer name H.S.A. Hair Styling Applications S.p.A., providing third-party confirmation of the brand's award claim [6].

The brand is active. Its website is operational, the Hair Reborn line is retailed across Denmark, Finland, Norway and Sweden as well as through Amazon, and the most recent clearly dated milestone is the 2022 Cosmoprof finalist placement [1]. It is supported by an active Italian manufacturer in HSA Cosmetics, itself part of Tec Beauty SpA since 2021. No founding or launch year is stated for the Addmino 18 brand specifically, and no encyclopedic or major consumer-press coverage of it exists beyond trade listings.