treaclemoon

treaclemoon is a British bath and body brand known for colourful, sweetly scented shower gels, scrubs and bath products. It presents itself as "Treaclemoon UK" and describes its range as "uncomplicated beauty for you and our planet," built around playful fragrances and vegan, cruelty-free formulations. In February 2025 the brand was acquired by the Dutch personal-care group Royal Sanders B.V., a portfolio company of 3i Group, and now sits alongside labels such as Soft & Gentle, Provoke, Van Gils and Odorex [5].

The brand sells through UK retailers including Boots, Tesco, Waitrose and Co-op, as well as its own online shop, and is distributed in Germany and Austria through a separate marketing entity. Its founding year is not consistently recorded across sources.

treaclemoon's precise founding year is unclear, and the available sources disagree. The brand's homepage refers to "the past 15 years" of growth, implying an origin around 2010–2011 [1]. Business databases variously date it to 2007 "in England" or to 2014, while the UK company Treaclemoon Brands Ltd was incorporated in February 2015 and the German marketing entity Vendoleo GmbH was founded in 2011 [5]. Because these figures refer to different corporate layers rather than a single confirmed date, no founding year is asserted here.

The brand's national origin is similarly layered. treaclemoon presents itself as a UK brand, with UK retail distribution and UK corporate entities behind it — the operational company Blue Orange Ltd, based in Hertfordshire, and Treaclemoon Brands Ltd. Business sources describing the wider corporate structure list Germany as the base of Vendoleo GmbH, the entity that markets treaclemoon in Germany and Austria [5]. The brand's own consumer-facing identity is British.

treaclemoon's portfolio centres on shower and bath products. According to a transaction summary describing the brand, the range "includes shower gels, scrubs, soaps, bath additives and hand creams" [5]. Its 500ml shower and bath gels are the core line, sold under playful, dessert-inspired scent names such as Brazilian Love, That Vanilla Moment, My Coconut Island and a rotating set of limited editions. Body scrubs and gift sets round out the offering.

The company positions the brand as uncomplicated and fun, summed up in its tagline "uncomplicated beauty for you and our planet" [1]. treaclemoon states that all of its products are "100% vegan" and include natural extracts, and it describes its formulations as having "over 95% natural origin according to ISO 16128, including water." Its products carry a "Dermatologically Tested" claim.

Sustainability is a central part of how treaclemoon presents itself. The company says its bottles use "100% recycled Prevented Ocean Plastic," material collected from key waterways in South East Asia before it can reach the ocean [2]. The brand frames this as tackling plastic waste at source, quoting OceanCycle co-founder Robert Goodwin that "the best approach and return on investment is to stop it from getting in the water in the first place" [2]. treaclemoon states that it aims to be "at the forefront of change within the parameters of the industry" on plastic alternatives.

The brand also emphasises animal-welfare and vegan credentials, describing itself as "PETA approved vegan and cruelty-free" and stating that it does not test on animals "and never will" [3].

treaclemoon is owned by Royal Sanders B.V., a Dutch personal-care company held within the portfolio of the investment firm 3i Group. Royal Sanders acquired the treaclemoon brand in a bolt-on acquisition in February 2025 [5]. Its own-brand roster subsequently listed treaclemoon alongside Soft & Gentle, Provoke, Van Gils, Sanicur and Odorex.

Later in the same period, Royal Sanders also acquired Vendoleo GmbH — a company based in Planegg near Munich and founded in 2011 — described as "the branded provider of the bath and shower brands Treaclemoon and Oriniq in Germany and Austria" [5]. That transaction brought treaclemoon's German and Austrian marketing operation under the same ownership.

treaclemoon remains active as a Royal Sanders own-brand. Its e-commerce site is live and carries current limited-edition scents, and its products continue to be sold through UK grocery and pharmacy chains including Boots, Tesco, Waitrose and Co-op, as well as through drugstore distribution in Germany and Austria [5]. Following the February 2025 acquisition, the brand operates within the Royal Sanders group rather than as an independent company.