Nude by Nature

Nude by Nature is an Australian mineral makeup and skincare brand built around naturally derived ingredients and native Australian botanicals. It is positioned as clean beauty, and its products are cruelty-free and certified by PETA [4]. Since January 2024 the brand has been owned by DBG Health, the company controlled by Dennis Bastas, which acquired it for a reported $60 million [5].

The brand markets itself on the principle that a person should not have to compromise their values for beauty. According to the company, its formulas combine high-performance, naturally derived ingredients with a defined list of excluded synthetic additives, and span foundations, concealers, lipsticks, eyeshadow and lip oils.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

The company traces its origins to the rise of health-conscious consumer choices and a demand for makeup described as "good for you." Its precise founding year is not stated consistently across sources. The brand's own site says only that it has set "clean beauty standards, the Australian way" for "over 15 years" without naming a year [1]; independent editorial and ethics sources place the founding in 2008 [7][6]. The 2008 date is consistent with the brand's "over 15 years" framing as of the mid-2020s.

By the company's account, it began with a small capsule range of three loose mineral foundations, a bronzer and a finishing veil, and went on to describe itself as Australia's leading mineral makeup brand [7].

After establishing itself in Australia, Nude by Nature expanded internationally over the following years. It launched in New Zealand in 2012, in the United Kingdom and Europe in 2015, and in Canada in early 2018, and its products are now stocked by retailers across several markets. A trade report in 2024 described it as the fifth-largest beauty seller in Australian pharmacies, after Maybelline, Revlon, L'Oréal and Rimmel [5].

Nude by Nature was acquired in January 2024 by Dennis Bastas, founder of DBG Health, in a deal reported at $60 million that also included the company Makeup Cartel [5]. The previous owner, Crescent Capital Partners, had held the brand for around a decade. Following the acquisition, the brand sits within VidaCorp, DBG Health's consumer division, alongside other names such as MCoBeauty, Makeup Cartel, MyAura and SkinB5 [5]. An ethics database lists DBG Health as owning 100 percent of Nude by Nature [6]. The brand has continued to operate under its own name rather than being folded into the parent.

The company's stated philosophy rests on the belief that "you shouldn't have to compromise your values for beauty," and it groups its messaging under three themes it calls Clean Formulas, Clean Results and Clean Conscience [1]. It positions its products as makeup that performs while using naturally derived ingredients, and describes its mission as empowering people to embrace their natural beauty using clean, ethically sourced ingredients.

The range centres on mineral makeup, with foundations among the products the company highlights most, including the Natural Mineral Cover Foundation and the Skin Radiance Foundation, alongside items such as the Nourishing Tinted Lip Oil. Formulations draw on native Australian botanicals, among them Kakadu Plum, which the brand presents as a natural source of vitamin C, along with Desert Lime, Lilly Pilly, Quandong and macadamia oil. Other featured actives include hyaluronic acid, bakuchiol and vitamin C.

The brand defines its clean-beauty positioning partly by what it leaves out. It states that its products are formulated without a list of ingredients including silicones, phthalates, sulfates, parabens, talc and bismuth oxychloride [4]. It also notes that being cruelty-free does not always mean vegan: while it offers a broad selection of vegan-friendly products, some contain ethically sourced beeswax or lanolin.

Nude by Nature describes itself as cruelty-free and PETA certified, and says it does not conduct or commission animal testing [4]. An independent ethics database records it as a cruelty-free cosmetics company and gives it an overall rating of B-minus, while noting that the company provides no information on its website about its mica sourcing policy [6]. The company says it uses sustainably sourced native Australian botanicals and naturally derived formulas.

Nude by Nature remains an active brand with current product launches and continues to be sold across Australia, New Zealand, the United Kingdom and Europe, Canada and other markets, including the Nordics. Its ownership changed hands in January 2024, when DBG Health's VidaCorp acquired it from Crescent Capital Partners [5]; it operates as an ongoing brand within that group rather than having been discontinued.