Supply

Supply is a United States men's grooming brand best known for its single-edge safety razors, sold directly to consumers under the tagline "One Blade. Solid Steel." It was founded by the husband-and-wife team of Patrick and Jennifer Coddou [6]. Sources differ on when the company began: its own account dates the founding to 2015 in Austin, Texas [1], while regional business coverage gives 2017 [5]. An account of the company's history reconciles the two, describing 2015 as the year the venture started as a side project and 2017 as the year the founders moved to it full-time [6].

Since September 2022 the brand has been owned by Foundry Brands, which acquired it that month [5]. It continues to operate as an active label, with a direct-to-consumer store and grooming-award recognition through 2025 and 2026.

Patrick Coddou previously worked at Lockheed Martin's aeronautics business, and Jennifer Coddou is described as a former math teacher; the two met while employed at the same company [6]. They launched the business with a Kickstarter campaign for a single-edge safety razor, which raised $78,278 in 2015 [6]. The company's own about page names Austin, Texas as the founding location [1], while later editorial coverage describes the company as based in Fort Worth, Texas, where it is now headquartered.

A second Kickstarter campaign in 2017, for a product the company called Supply 2.0, raised $256,092, and the founders committed to the business full-time. In 2019 the brand appeared on the ABC series Shark Tank (Season 11); investor Robert Herjavec offered $300,000 for a 15 percent stake, though the deal was reportedly never completed [6]. The acquisition by Foundry Brands was announced on September 29, 2022 [5].

Supply has been part of Foundry Brands since 2022 [5]. Terms of the deal were not disclosed.

The company advocates single-blade wet shaving as an alternative to multi-blade cartridge razors and electric shavers. It describes the single blade as cutting at the skin's surface rather than dragging beneath it, which it says produces a closer shave with less irritation. Supply is candid that the method has a learning curve, noting that it takes most users five to ten shaves to find their technique. The razors are positioned as durable, buy-once tools.

The brand's signature product is the Single Edge razor, a solid-steel handle made in Seki City, Japan, that takes standard injector blades [1]. The wider range extends to a trimmer, blades and refills, pre- and post-shave preparations, skincare, beard products and accessories.

Supply's razors have been cited in several grooming-award roundups. GQ named the single-edge razor its best for sensitive skin in 2026, and the brand's razor and shaving cream have been recognized in the Men's Health Grooming Awards in 2026 and 2021. The single-blade razor also featured in the 2025 Esquire and Robb Report grooming awards.

The brand remains active under Foundry Brands' ownership, operating a direct-to-consumer store, and its products continued to receive grooming-award recognition into 2026.