Screen

Screen is an Italian professional haircare brand made by Nuova Fapam S.p.A., a company based in the Abruzzo region that develops products sold through salons rather than retail shelves. The brand dates its founding to 1992 [9] and describes itself as a wholly Italian operation, presenting its range as part of the "Made in Italy" tradition. Its products span styling, colour and hair-care lines created, as the company puts it, "exclusively for professional use."

The brand remains active. Its website carries a 2026 copyright, references a "Two Days Experience 2025" event, and promotes ongoing sustainability programmes, all signs of a working business rather than a dormant name.

Screen is the main brand of Nuova Fapam, founded by Maria Parnazzini, who is credited as the company's founder and president [8]. The company traces the Screen brand to 1992 [9], though the picture is not entirely tidy. A 2017 trade profile described the wider business as having "been improving its activities for 53 years" [7], a figure that would push its roots back to the early 1960s. That longer span refers to the predecessor family hairdressing business rather than the current Nuova Fapam entity, which is consistently dated to 1992.

The company's operational headquarters is in San Giovanni Teatino, in the province of Chieti, while its registered legal office sits in Milan. Nuova Fapam also runs a large training academy in Pescara, described in trade coverage as one of the biggest facilities of its kind in Europe.

Screen is owned by Nuova Fapam S.p.A. [3]. In 2020 the private-equity firm Mandarin Capital Partners III (MCP III) invested in Nuova Fapam, a move that trade press framed as a way to accelerate the company's national and international growth [8]. Maria Parnazzini stayed on as president after the investment, with her sons Alessandro and Nico Parnazzini serving as managing directors [8]. The same year, the company opened new offices in Milan of roughly 700 square metres [9]. Trade coverage lists a sister haircare brand, Nubea, alongside a salon franchise network operating under the name Tagliati X il Successo.

Screen positions itself around technical competence in service of creativity. Its stated mission, according to the company, is to supply clients with "top-quality and high-performance products, deriving from constant research, testing, and innovation processes." The brand describes a deliberately closed distribution model that keeps products within the professional channel, prioritising what it calls "the direct hairstylist-end user relationship" during distribution to protect both salon standards and consumer safety.

The company frames its work around four values it states plainly: professionalism in the hairdresser-client relationship, continuous research and experimentation, ethical conduct and transparency, and sustainability and social responsibility. It employs more than 250 people, and describes its staff as a young team with a high proportion of women.

Screen's catalogue is organised into professional lines for styling, hair care and colour. Named products include Legerity, described as a "Beauty Hair Oil"; Repair, a restorative line; Magicall All In One; the colour-preserving Color Enlive; and Plump, positioned around volume. All are developed, the company says, with its in-house creative team and produced for salon use.

Sustainability appears as a recurring theme in the brand's own messaging. It promotes a "Screen Forest" programme framed as a commitment to the planet, a "Future Respect" initiative, and "Screen Purest," which centres on waterless powder products aimed at reducing environmental impact. The company also emphasises that its products are manufactured in Italy [7].

Screen is an active professional haircare brand. Its parent company, Nuova Fapam, continues to operate from Italy and, according to the brand, distributes to salons in more than 68 countries [3] — a figure higher than the "over 50 countries" cited in 2020 trade coverage [8], reflecting stated growth over time. Recent website activity, including a 2026 copyright and events dated to 2025, indicates the brand is in ongoing operation.