Pomélo+Co

Pomélo+Co is a Berlin-based haircare brand that develops shampoos, conditioners, masks and treatment serums. It operates as a subsidiary of the New-York-incorporated company Mondrian Labs Inc, which is majority-owned by the investors Tengelmann Ventures and Emil Capital Partners [6]. The brand sells directly through its own website and, since a 2024 retail rollout, through German drugstore chains, and it remains active.

The company builds its range around ingredient function rather than ingredient origin, and frames haircare as a matter of everyday self-expression. In 2023 its parent group folded in a second brand, the hair-coloration label SHYNE, as part of a stated plan to grow into a broader beauty and personal care group [6].

Pomélo+Co's registered legal entity is Pomélo + Co GmbH, based at Unter den Linden 24 in Berlin, with Richard Fähnle listed as managing director. Its documented markets are Germany, Austria, France and Italy, served both online and through retail partners.

The brand's national origin is described inconsistently across sources. Several retailers present it as an American label — jolimoi.com calls it "a New York-based hair care brand" and uses the line "Born in New York, raised on social" [11]. The company's own legal imprint, however, records a German limited company headquartered in Berlin, and the CMS Law announcement of the 2023 SHYNE deal describes "Berlin-based Pomélo + Co" as a subsidiary of "New-York-based Mondrian Labs Inc" [6]. The "New York" framing therefore appears to reflect the location of the incorporated parent rather than the operating brand, whose entity and headquarters are in Germany.

Pomélo+Co sits within Mondrian Labs Inc, a company that describes its method as building brands "using a data-driven approach" [8]. Mondrian Labs is majority-owned by Tengelmann Ventures and Emil Capital Partners [6]. Sebastian Reichelt is named as chief executive of Mondrian Labs, while Richard Fähnle serves as managing director of Pomélo+Co [7].

In 2023 the group expanded through acquisition. Pomélo + Co GmbH acquired substantially all the assets of Shyne Labs AG, the company behind the SHYNE hair-coloration brand; the deal took economic effect on 30 April 2023 and was announced on 9 May 2023 [7]. Mondrian Labs presents SHYNE and Pomélo+Co as complementary — one focused on coloration, the other on haircare — sharing a similar audience, and describes the combination as a first step toward an omnichannel beauty and personal care group [9][6].

According to the company, "beauty is about celebrating freedom of curiosity, expression and individuality," and its stated aim is to "nourish your hair, make it happy and healthy." Pomélo+Co says it selects ingredients without regard to whether they are synthetic or natural, choosing them instead for their benefit to the hair structure, scalp barrier or sensory experience. On its own site the brand emphasises "high quality ingredients in effective formulas — no silicones needed," and it summarises its positioning with the tagline "get to know yourself, hair by hair."

The brand markets itself around accessible, adaptable routines rather than elaborate regimens, describing its products as designed to work individually or in combination.

Pomélo+Co's catalogue is organised into named ranges, each aimed at a particular hair concern: Matcha-Volume for thin hair, Vanilla-Deep Repair for damage, Peach-Moisturiser for dry hair, Bamboo-Scalp Care, Cosmic-Colour Protection, and a newer Molecular Repair line. Individual products span shampoos, conditioners, masks, leave-in treatments and serums, alongside accessories such as combs and a scalp massager. Signature items include the Density Peptide Serum and the Molecular Repair Shampoo, which the retailer dm describes as formulated with plant keratin, vegan collagen and peptides for structurally damaged hair.

Ingredients recur across the ranges according to concern: proteins, amino acids and panthenol for damaged hair; lactic acid, vitamin E and squalane for dryness; peptides and hyaluronic acid for thinning hair; and zinc, clay and aloe vera for the scalp. Peptides feature prominently in the brand's own messaging, summed up as "your daily dose of fuller hair."

The brand's pricing sits at two levels. On its direct-to-consumer site, individual products are positioned at a prestige tier, while a related mass-retail line carries markedly lower drugstore pricing [12]. This dual positioning reflects the brand's presence in two distribution channels rather than a single price point.

Pomélo+Co is active. Its direct-to-consumer site remains live, and in 2024 the brand extended into German drugstore retail — described in a company post as "Pomelo 2.0" — with its products stocked at dm and Rossmann [13]. The Molecular Repair line, its most recent range, was launched across 2024 and 2025 and is sold through mass-market retailers including dm. Beyond Germany, the brand's parent lists it as operating in France and Italy [8].