SHYNE

SHYNE is a Berlin-based hair colour and hair-care brand founded in 2019 [2]. It began as a direct-to-consumer company built around at-home hair colouring, with the stated aim of bringing professional, salon-style colour and care into the home. The brand sells through its own site as well as German drugstore chains, and reaches the United Kingdom through Boots, where its products are listed under the name "SHINE Professional".

Since 2023 SHYNE has been owned by Pomélo + Co GmbH, a Berlin subsidiary of the New York company Mondrian Labs Inc., which acquired substantially all the assets of the original operating entity, Shyne Labs AG [4]. The brand continues to trade under new ownership, with active promotions and product launches recorded into 2026.

SHYNE was established in 2019 in Berlin, where it remains headquartered [2]. Accounts of its founding differ in emphasis. German startup coverage frames the company as the work of Richard Fähnle together with the Berlin hairstylist Shan Rahimkhan, while other reporting names Fähnle and Anthony Bielenstein as the founding pair, with Rahimkhan as a collaborating star hairdresser rather than a legal co-founder [5]. Fähnle is consistently identified as the company's chief executive, and later became managing director of Pomélo + Co after the acquisition.

The brand's public materials centre the Rahimkhan collaboration, presenting his involvement in product development as a defining feature from the outset. In an interview, Fähnle described the starting point as a shared observation that at-home hair colouring had considerable room to improve, prompting the decision to build a direct-to-consumer alternative to salon colouring [5].

SHYNE positions itself as offering salon-standard results at fair prices, with a product line spanning hair colour, root touch-up products, keratin colour treatments, eyebrow colour, gloss treatments, hair care and styling tools. A recurring element of its model is an online colour consultation: customers answer questions about their hair before buying, which the company uses to guide them toward a suitable shade and matching care products.

The brand organises its messaging around four "care" pillars — described as caring daily, deeply, wisely and continuously — that tie together its emphasis on concentrated ingredients, the Rahimkhan partnership, its formulation standards and its stated value pricing. Its consumer-facing tagline is "Haare mit WOW Effekt" ("hair with a wow effect").

SHYNE's catalogue includes a semi-permanent colour and toner range marketed as the Gloss line, alongside hair-care products such as the Super Soft Miracle Repair Serum and the Milky Glaze Leave-in Conditioner, and a later volumising Cloud collection of shampoo and conditioner. The company markets several proprietary or trademarked ingredient complexes, including Kerarice, which it describes as rich in biofunctional peptides, polysaccharides and amino and phytic acids, and Keracyn, which it says reduces split ends [3]. Other featured ingredients include a plant-based phyto-keratin presented as a vegan alternative to conventional keratin, hyaluronic acid, squalane derived from sugarcane, and plant-derived triglycerides [3].

On formulation, the company states that all its products are vegan, ammonia-free, hypoallergenic and manufactured in the European Union under strict regulations [2]. Its ingredients page sets out a "no-go list" of substances the brand says it excludes, including sulfates, PPD, phthalates, mineral oils and their derivatives, parabens and gluten, describing the exclusion of parabens as a precautionary measure against potential endocrine disruptors [3]. German editorial coverage additionally reports that SHYNE's products are cruelty-free and use packaging made from bioplastic [5]; no formal cruelty-free certification is listed on the brand's own site.

In 2023, Pomélo + Co GmbH acquired substantially all of the assets of Shyne Labs AG, with economic effect from 30 April and a public announcement on 9 May [4]. Pomélo + Co is a Berlin-based subsidiary of Mondrian Labs Inc. of New York, and the deal added SHYNE's hair-colour business to Mondrian's existing Pomélo + Co hair-care brand. The company characterised the acquisition as a first step toward building an omni-channel beauty and personal-care group. No financial terms were disclosed.

SHYNE states that it has been featured in publications including Glamour, Brigitte, Vogue, InStyle and Harper's Bazaar; these mentions are self-reported on the brand's site rather than independently confirmed [2]. The company was also profiled in 2022 by the German startup outlet StartupValley, which covered its direct-to-consumer model and included an interview with Fähnle [5].

SHYNE remains an operating brand under Pomélo + Co and Mondrian Labs following its 2023 acquisition. Its e-commerce site was still active in 2026, showing current promotions, a new volumising line and a shade collaboration [1]. Its primary market is Germany, where its products are sold through drugstore chains including Rossmann, Budni and dm, alongside a United Kingdom presence via Boots. In the Nordics it appears in Danish and Swedish retail listings.