Eve Lom

Eve Lom is a British skincare brand founded in London in 1985 by the facialist of the same name [1]. It is built around a single product — the Eve Lom Cleanser, a balm applied and removed with a muslin cloth — and a philosophy that frames cleansing as the foundation of healthy skin. Since 2021 the brand has been owned by Yatsen Holding Limited, a China-based beauty company listed on the New York Stock Exchange [4].

The brand remains active. It marked its 40th anniversary in 2025 with a campaign titled "40 Years of Radiance" and continues to win industry awards, taking a Great British Brands 2025 award from the magazine Country & Town House [3].

Eve Lom trained as a facialist whose clients included Hollywood celebrities. According to the company, she developed her botanical formulas and facial-massage techniques from the herbal remedies of her grandmother, a holistic herbalist in former Czechoslovakia. That inheritance became the basis for the brand's first and defining product when it launched in 1985.

The brand's own account dates its founding firmly to 1985, a year it repeats in the "since 1985" framing on its product pages [1]. Trade and technology press covering the 2021 acquisition described it as a "35-year-old skincare brand," which points to the same origin [6]; the figures are consistent.

The Eve Lom Cleanser is the brand's signature item and the product around which the rest of the range is organised. The balm is massaged into the skin and removed with an accompanying muslin cloth, and the company describes it as a "5-in-1 ritual" that removes makeup, cleanses, hydrates, tones and exfoliates. On its own pages the brand calls the cleanser a "timeless fixture among editors" dating back to 1985, and in trade coverage of the acquisition it was referred to as "the iconic Eve Lom Cleanser" [5].

Beyond the cleanser, the line extends into masks, moisturisers and treatments. The brand identifies botanicals as the thread running through its formulas, and its stated philosophy holds that skincare should be "both efficacious and mindful," with each product framed as part of a restorative wellness routine rather than a single step. The company also says the cleanser is "clinically proven" to deliver lasting hydration for hours after use, a claim it presents without published detail.

For nearly two decades Eve Lom was owned by Manzanita Capital, a private-equity investor that the brand's trade coverage describes as focused on luxury and premium beauty companies [5]. In March 2021, Yatsen Holding Limited agreed to acquire the brand; Manzanita retained a minority stake and a continuing role as strategic partner [4]. The price was not disclosed, though Bloomberg had reported that Manzanita was seeking as much as 200 million dollars for the business [6].

Yatsen, listed on the New York Stock Exchange and best known for its Perfect Diary makeup line, holds other beauty brands including Little Ondine, Abby's Choice and Galénic. At the time of the deal, Yatsen's chief executive Jinfeng Huang called Eve Lom "one of the best performing skincare brands famed for its profound brand heritage and unique formulas" [4]. Manzanita's managing partner said the brand had grown "from a niche brand into a global business with a presence across North America, Europe and Asia."

The company publishes a set of packaging and energy commitments. It states that, as of 2023, its cello wrap is independently verified as biodegradable and its boxes and liners are certified zero-deforestation by the Forest Stewardship Council [2]. Its glass packaging is described as fully recyclable, and it says its 100% cotton muslin cloths are made by mills with a 95 percent wastewater-recycling rate. On energy, the brand says its main production facility runs only on renewable electricity and is targeting a 50 percent cut in carbon emissions by 2030.

Eve Lom has been recognised in several industry and editorial awards. In addition to the Great British Brands 2025 award, the brand cites Harper's Bazaar UK's Beauty Best of the Best Awards 2024 and a finalist place in the CEW UK Beauty Awards 2024. Its products have appeared in skincare round-ups from publications including Women's Health, Forbes and InStyle.

The brand is active and operates globally, with a distribution network that trade coverage describes as particularly strong in Asian markets. Its most recent visible milestones are the 2024 and 2025 awards and the 2025 campaign marking 40 years since its founding.