ZIIP

ZIIP is a United States beauty-technology brand founded in 2015 by electrical esthetician Melanie Simon and tech innovator David Mason [1]. It makes handheld electrical skincare devices paired with conductive gels, and describes itself as having pioneered the first app-connected beauty device [1]. The brand was acquired in 2023 by The Beauty Tech Group, the company behind CurrentBody and Tria Laser [8].

The concept grew out of Simon's in-office practice: she treated clients using nanocurrent facials before adapting the technology for home use. According to the company, ZIIP begins with the idea that skin is electrically charged, and it uses adjustable electrical waveforms to work with that natural bioelectricity.

ZIIP was created by Melanie Simon, an esthetician known as the "electrical esthetician", together with David Mason, who brought an industrial-design and technology background as co-founder and chief operating officer [1]. Simon had built a practice treating clients in Montecito, Jackson Hole and New York City before the brand launched.

Simon has said she developed ZIIP to share her in-office nanocurrent expertise more widely and make the technology usable at home. In a founder interview she framed the company plainly: "We really are a tech beauty company if that makes sense." The product reached the market after roughly two years of development, launching the device, its companion app and a line of conductive gels at the same time.

ZIIP's central product is a microcurrent facial device. The original model, the ZIIP GX, launched in 2015; the current flagship is the HALO, described by the company as an all-in-one microcurrent device that adapts its electrical output to the skin's natural bioelectricity [4]. (Because the two names refer to different eras — the 2015 original versus the model sold today — sources citing "the first device" and sources naming HALO are both accurate.)

The devices combine microcurrent and nanocurrent waveforms. The brand characterises nanocurrent as a gentler current meant to support skin renewal, and microcurrent as a stronger current aimed at the facial muscles. Treatments are selected through the free ZIIP app, which offers programmes such as Instant Lift, Clarity and Tone, though every device also includes a pre-programmed session that runs without the app.

Alongside the hardware, ZIIP sells conductive gels used during treatment, including the Golden Gel, Crystal Gel, Silver Gel and Clear Gel. The company lists active ingredients across the range such as bio-placenta, low molecular weight hyaluronic acid, peptides, glutathione and niacinamide. The brand states its technology is covered by multiple US and foreign patents, among them US 9,861,818 and US 10,967,180 [3].

ZIIP publishes several clinical figures for the HALO, attributing them to independent studies: a 28% reduction in the appearance of wrinkles and fine lines, a 27% improvement in the appearance of firmness, and 97% of users seeing an immediate improvement in the appearance of lifted, firmer skin [4]. These are the company's own stated study results.

The brand positions itself where, in its words, "science meets sophistication", using the tagline "Expert Facials On Demand". Its stated mission is to combine professional precision with at-home convenience and make electrical skincare accessible to a wide audience. Priced in the prestige range — the HALO device sells for around 400 US dollars — it is aimed at consumers seeking professional-grade, anti-aging skincare they can use themselves [7].

ZIIP has been covered in beauty and trade press. BeautyMatter profiled Simon and the brand's microcurrent and nanocurrent technology, and WWD reported on how she used social media to grow the at-home device [9]. A month-long review in Who What Wear described the HALO and noted it "doing the rounds on Instagram", pointing to its social-media visibility [7]. That review also identified Simon as "Jennifer Aniston's go-to facialist", with Aniston cited as a notable client [7].

In 2023 ZIIP Beauty was acquired by The Beauty Tech Group, the parent company of CurrentBody and Tria Laser [8]. Trade coverage describes ZIIP as extending the group's portfolio into microcurrent technology, sitting alongside CurrentBody and Tria Laser's laser devices; the group later listed on the London Stock Exchange [8].

The brand remains active as part of that group, with the HALO as its current flagship and country-specific storefronts indicating multi-region distribution. Its website carries a 2026 copyright and the notice "Part of The Beauty Tech Group".