Cutrin

Cutrin is a Finnish professional haircare brand established in 1971, specialising in products for fine Nordic hair and sensitive scalps [7]. It is owned by the Lumene Group (Lumene Oy), the Espoo-based Finnish cosmetics company whose other brand is the skincare and makeup line Lumene [5]. The brand is positioned for salon and professional use and is distributed across the Nordic and Baltic countries.

The name combines the Latin words cutis, meaning skin or scalp, and crinis, meaning hair — a pairing the company uses to sum up its dual focus on hair and the scalp beneath it. Cutrin remains an active brand, with a current product catalogue and a manufacturing base in Finland.

Cutrin was established in 1971 as a haircare brand built around the particular needs of fine Nordic hair, which the company describes as "fine, glass-like, fragile and pliable" and prone to flattening despite its density. No source identifies the brand's founders.

The brand traces a pharmaceutical-industry heritage, and frames its product development around ingredient safety and selection — "we pay as much attention to the ingredients that we use as to the ingredients we don't use," in the company's words. According to Cutrin, its formulas aim to give volume to flat hair, soothe dry and sensitive scalps, and protect hair colour against fading.

In 1991, Cutrin became part of the Lumene Group, the Finnish cosmetics company [7]. The two brands have remained linked since: Lumene Group describes its portfolio as the skincare and makeup line Lumene alongside Cutrin in haircare.

There is a minor discrepancy in how Cutrin's age is recorded. The Lumene Group heritage page states the brand was established in 1971, while Cutrin's own site refers only to "50 years" and "over 50 years of experience" without naming a founding year [7][1]. The two are consistent, and 1971 is the explicitly sourced date. Around 2021 the brand marked its 50th anniversary, referencing five decades of experience in salon-grade products.

Cutrin's parent company is the Lumene Group (Lumene Oy), headquartered in the Kauklahti district of Espoo, Finland [6]. Lumene itself was founded in 1970 — originally as Noiro — by the Finnish pharmaceutical manufacturer Orion, and is a market leader in Finnish cosmetics.

Ownership of the group has passed through several private-equity hands. Orion divested its cosmetics business in 2003 to investors led by CapMan, with Langholm Capital Partners later involved [5]. On 29 September 2021, the British private-equity firm Verdane became the majority owner of the Lumene Group, acquiring its stake from Langholm; the deal terms were not disclosed [5]. Verdane stated it expected to add value by strengthening the group's digital marketing and e-commerce.

In December 2023, the Lumene Group acquired the Swedish self-tanning and haircare brand Ida Warg Beauty, which joined the portfolio alongside Cutrin [6].

Cutrin positions itself as a professional, salon-grade haircare brand rooted in Nordic nature and what it calls "Nordic bio-science". Its formulas are described as lightweight and fine, intended to deliver "weightless nourishment, hold, and protection against external stress factors" for hair that flattens easily and a scalp exposed to demanding seasonal conditions.

The brand's stated focus rests on three needs it associates with Nordic hair: volume for flat hair, relief for sensitive scalp conditions, and colour protection against ultraviolet fading. Lumene Group markets the brand under the line "Nordic Bio-Science for everyday hair confidence" [4].

Cutrin's range is organised into consumer and professional lines. Consumer lines include BIO+ for scalp well-being, VIENO for fragrance-free care, AINOA for washing and care, HOHDE for colour maintenance, MUOTO for styling, ROUTA for men, and the seasonal OMENA. Professional and technical products include the AURORA colour system — covering permanent and demi-permanent colours, gloss, bleaches and developers — alongside MUOTO perming lotions and the PROMISE professional line.

According to the company, hero ingredients are drawn from Nordic berries and plants harvested during a "short but intense growing season," with many raw materials taken sustainably from food and wood-industry by-products rather than grown solely for cosmetics. Cutrin states that roughly 90% of the ingredients in its shampoos, conditioners and treatments are naturally derived [2].

The brand reports a collaboration of more than 20 years with the Finnish Allergy, Skin and Asthma Federation, and its fragrance-free VIENO range carries the federation's Allergy Label. Cutrin notes that one in three Finns reacts to fragrances, a figure it attributes to the federation. Its products are manufactured under Good Manufacturing Practices and ISO 9001 standards, with mandatory safety assessments by external assessors, and the BIO+ scalp line is described by the parent company as having "clinically proven efficacy" [4].

Cutrin describes a sustainability programme centred on Finnish origin and responsible sourcing. The company says it tracks carbon-dioxide emissions across Scope 1, 2 and 3, works with the Finnish Packaging Recycling firm RINKI Ltd on recyclable materials, and aims to reduce its environmental impact with each new product launch. On animal welfare, Cutrin states it conducts no animal testing at any stage of development and that almost all of its haircare and styling products are vegan, with a stated goal of reaching 100% across its retail range.

Cutrin is an active brand. It operates a live website with a full current product catalogue and active social channels, and is described by its parent, the Lumene Group, as a leading Nordic professional haircare brand distributed across Nordic and Baltic markets [4]. Its most recent documented activity within the group dates to December 2023, when Lumene's acquisition of Ida Warg Beauty cited Cutrin as an ongoing professional haircare brand [6].