Midsona AB

The business dates back to 1892, when its earliest predecessor, the Sonesson trading house, was founded [6]. For much of its modern history it traded under names carrying the Sonesson family name, including AB Wilh. Sonesson and later Midelfart Sonesson AB after a merger with the Norwegian Midelfart group.

The current identity was adopted in 2010: shareholders voted on 7 December 2010 to rename the company Midsona [2], a contraction of the Midelfart and Sonesson names. Under that name the group narrowed its focus toward organic and health-oriented consumer goods and, over the following decade, expanded well beyond its Nordic base into continental Europe.

Midsona holds a range of proprietary brands weighted toward organic and plant-based food. Among the best known are the Nordic organic labels Urtekram and Kung Markatta, the Norwegian brand Helios, and Friggs, alongside Davert in Germany and the French and Spanish brands Celnat, Vegetalia and Happy Bio. The group describes its offer as "a portfolio of proprietary brands complemented by licensed brands, with an emphasis on plant-based and organic foods." [3]

The portfolio's main link to beauty runs through Urtekram, acquired with its parent company in 2015. Under the Urtekram Nordic Beauty name, the brand markets certified-organic personal-care products such as skin and hair care, extending the group's organic positioning from food into cosmetics.

Acquisitions have been central to Midsona's growth since it adopted its current name. In July 2015 it bought the Danish organic-food company Urtekram International A/S, a move that established the group in Denmark and brought the Urtekram brand into its portfolio [2]. In 2018 it acquired Davert GmbH of Germany, beginning an expansion into the rest of Europe [2]. The following year, in 2019, Midsona acquired Alimentation Santé SAS, establishing a presence in France and Spain and adding the Celnat, Vegetalia and Happy Bio brands [2].

Taken together, these deals extended the group from a Nordic organic-foods company into a pan-European one, consistently built around the organic and plant-based theme.

Midsona AB is a public company listed on the Nasdaq Stockholm exchange, where its shares trade under the ticker MSON [5]. It was previously known as AB Wilh. Sonesson and Midelfart Sonesson AB before the 2010 renaming [5].