Biozell

Biozell is a Finnish hair-care brand that develops coloring, toning, styling and treatment products made in Finland. The range is positioned as professional-quality but affordable, and is sold mainly through grocery and everyday retail across the country [5]. Since 2021 it has been owned by the Finnish company Transmeri, which acquired the brand and business from its previous owner, Norlas Oy [8].

The brand presents itself as having deep Finnish roots: its own site describes a hair-care line "whose roots reach back to the 1940s" and markets "over 80 years of experience" [2]. It remains active, publishing blog and inspiration content as recently as 2025 and continuing to expand its domestic manufacturing.

Biozell traces its heritage to the 1940s, and the company frames its history around that decade rather than a single launch date. The homepage describes it as a domestic hair-care series "whose roots reach back to the 1940s," and the brand's About page states it has "over 80 years of experience." How that translates into a precise founding year is not stated directly by Biozell itself. An independent Finnish editorial source attributes a specific year — 1943 — to Norlas Oy, described as the domestic company behind the brand [9]. The two framings are consistent: the brand's "1940s / over 80 years" language and the editorial "1943" date both point to the same mid-century origin, with 1943 marking the founding of the company that built the line.

The brand's individual founders and its headquarters city are not identified in the available sources.

For most of its history Biozell operated under Norlas Oy, the Finnish company credited with developing the line. The most significant recent change in its ownership came in 2021, when Transmeri acquired the Biozell hair-care brand and business from Norlas Oy; according to Transmeri's own company history, "In 2021, Transmeri acquired the Biozell hair care brand and business from Norlas Oy" [8]. The brand has continued to operate under Transmeri ownership since.

A further milestone followed in 2023, when, according to the company, aerosol-product manufacturing was brought to Finland — extending the share of the range produced domestically [3]. The brand continues to publish regularly, with inspiration and how-to articles dated through 2025.

Biozell's current parent is Transmeri, part of Transmeri Group, a Finnish company. Transmeri acquired the brand in 2021 from Norlas Oy, which had previously owned and developed it. The brand is thus the work of two successive Finnish owners: Norlas Oy, the originator, and Transmeri, the present owner. No sister brands are recorded in the available material.

Biozell's stated mission is, in the company's words, "to help everyone, including those with delicate Nordic hair quality, fall in love with their hair – every day" [2]. That framing reflects the brand's central positioning: products formulated with finer, "slippery" Nordic hair in mind, combining what it calls professional-grade quality with everyday affordability and broad retail availability.

Finnish origin is a recurring theme in how the brand describes itself. It emphasizes domestic development and manufacturing, and the Professional line has carried the "Design From Finland" mark, while products bear the "Avainlippu" (Key Flag) designation awarded by the Association for Finnish Work [9]. An independent Finnish reviewer summarized the appeal as a strong price-to-quality ratio, presenting Biozell as professional-style hair care available in ordinary stores.

The range spans hair coloring, toning, lightening, styling and care, organized into named lines including Color Glow, Nordic Color, the Scalp series, and dedicated MEN and KIDS ranges. Color Glow is presented as a toning system for maintaining color between salon visits, while Nordic Color covers permanent shades. Across the products, the brand highlights active ingredients such as caffeine, rosemary oil, argan oil, keratin, niacinamide, betaine and oat xylitol. For dandruff, Biozell uses an ingredient it brands as Scalposine.

The brand also markets specific value attributes on its products. On its hair-care range, filter labels identify vegan formulas (applied to nine products) alongside silicone-free and Finnish-made options [7], and the homepage additionally describes the line as fragrance-free. Biozell states that cosmetic animal testing has been fully banned in the EU since 11 March 2013, and that its products are not tested on animals under those regulations.

Biozell concentrates its environmental messaging on domestic manufacturing and packaging. The company states that all of its products are made in Finland, at facilities in Tampere and Vantaa, using green electricity it describes as "produced 100% from renewable" energy sources, and says its plants pursue greater energy efficiency and a smaller carbon footprint [3]. The 2023 move to bring aerosol production to Finland is presented as part of that domestic focus.

On packaging, the brand says that all Biozell product packaging is recyclable, and provides detailed sorting instructions by package type — aerosol cans, plastic bottles, pump sprays and tint tubes [6]. Beyond recyclability and renewable-energy manufacturing, no further formal environmental certifications are claimed in the available sources.

Biozell is an active brand. It maintains a live Finnish-language website, publishes inspiration content dated through 2025, and continues under Transmeri ownership following the 2021 acquisition. Its distribution is primarily single-country: the brand says its products are found in well-stocked grocery stores throughout Finland [5], with wider Nordic availability occurring through export and retailers rather than a broad multi-market brand presence.