Löwengrip

Löwengrip is a Swedish beauty brand based in Stockholm, founded by the influencer Isabella Löwengrip and beauty-industry figure Pingis Hadenius. It makes skincare, haircare and body products positioned around gentle formulas for sensitive skin and scalp, with manufacturing in Sweden. Since early 2020 the brand has been owned by the Nordic group Dermanordic, which acquired it while the two founders stayed on as ambassadors [4].

The company markets itself under the line "Ambitious Beauty Innovated in Sweden" and frames each product as solving a specific concern. It remains in operation as a Dermanordic brand, with a live online store and recent product launches.

Isabella Löwengrip and Pingis Hadenius created Löwengrip Beauty to develop, in the brand's words, "gentle yet efficient products for sensitive skin and scalp, something that Isabella had been looking for her whole life." Swedish-based production was a priority from the start, with recipes made in Sweden by the company's own chemists.

Sources disagree on the founding year. The brand's own account gives 2012 [3], while the 2020 press release announcing the acquisition states 2013 [4]. Isabella Löwengrip is described as one of the largest influencers in the Nordics, known earlier for the blog Blondinbella, and she served as the public face of the brand; Hadenius, a beauty-industry veteran, led product development and brand strategy.

In the first quarter of 2020, Löwengrip Beauty AB was acquired by Dermanordic A/S, described in the announcement as a prestige beauty group with operations across all the Nordic countries [4]. According to that release, both founders remained with the brand after the sale: Isabella as the public face promoting it through social channels and events, and Pingis working on product development and strategy. The press release stated the company "has never posted a loss and carries no long-term debt," reporting over 100 million SEK in over-the-counter sales during 2019 [4].

Löwengrip describes its approach as "problem solving products for an effortless routine," a positioning it labels "Ambitious Beauty." The company sets out three pillars — high quality, problem solving and an effortless routine — and ties the last to what it calls Scandinavian principles of elegant simplicity. It says formulas are vegan and made for sensitive skin and scalp, and that products are quality tested by skin therapists. The brand also associates itself with clean beauty and emphasises environmentally conscious, Swedish-based production with recycling procedures.

The range spans three areas: face (cleansers, moisturisers, serums, masks, mists and self-tan), body (lotions, washes, scrubs, deodorants and hand care) and hair (styling, dry shampoos, shampoos, conditioners and treatments). Among the products the brand highlights are its Shine Bright glossing line — a glossing treatment, shampoo and conditioner — and a hair product, the All In One Repairing Cuticle Seal, featured as new on the brand site.

According to the acquisition announcement, Löwengrip products are sold internationally through pharmacies, department stores, perfumeries, online retailers, skincare salons, spas and travel retail, with a stated focus on the Nordic markets going forward [4].

Isabella Löwengrip's personal investment vehicles — among them Blonde Capital and Löwengrip Invest — and related ventures drew extensive press coverage over financial difficulties and losses between roughly 2020 and 2024, including the bankruptcy of an associated company, Nordic Tech House, which pursued claims over unpaid invoices [5]. These difficulties concerned the founder's holding companies and unrelated businesses rather than the Löwengrip Beauty product brand, which had been sold to Dermanordic as a profitable, debt-free company [4].

Löwengrip operates as a brand within Dermanordic following the 2020 acquisition [4]. Its online store remains active, carrying a current catalogue, recent launches and a product marked as new, indicating continued trading under its parent company.