Luxury Brand Partners — group

Luxury Brand Partners (LBP) is a privately held American beauty company that develops, operates and, in several cases, sells prestige beauty brands. Founded in 2012, it is headquartered in Miami, Florida, with additional offices in New York and Los Angeles [3]. The group describes itself as "part brand incubator, part venture fund, part brand operator" [3], a hybrid model that sets it apart from conventional beauty conglomerates.

Rather than acquiring established names, LBP is known for building brands from the ground up around individual artists and founders, then either operating them long-term or selling them to larger owners. Several brands it created — including Oribe, Becca and Pulp Riot — were later sold to major beauty groups [4][5].

History & milestones

Luxury Brand Partners was officially founded in 2012 [3] and based in Miami, where it kept its headquarters while adding offices in New York and Los Angeles [3]. From the outset the company positioned itself as an incubator: it develops artist- and founder-led beauty brands, funds their growth, and manages their operations. It has repeatedly described its approach as a combination of brand incubator, venture fund and brand operator [3].

Over roughly a decade the company launched or built a series of hair, makeup and skincare brands, retaining some in its portfolio and divesting others through sales to larger corporations.

Portfolio & brands

LBP's current portfolio centres on independently positioned hair and beauty brands. Its owned brands include the hair-care labels R+Co — which also has a premium line, R+Co Bleu — and IGK, alongside the color-cosmetics brand ONE/SIZE by Patrick Starrr, the skincare and body brand Elaluz, the hair-care brand IN COMMON, and the nail and lip brand Smith & Cult.

The company presents these as artist-driven prestige brands, each built around a founder or creative lead rather than a single house identity.

Acquisitions & strategy

LBP's strategy has combined long-term brand-building with selective divestitures. Its most prominent exit was the sale of Oribe Hair Care to Japan's Kao Corporation in 2017 for approximately $400 million [5]. Trade press has also credited the company with building other brands it later sold, including Becca, which went to the Estée Lauder Companies, and the professional hair-color brand Pulp Riot, which was acquired by L'Oréal [4].

This build-and-sell pattern, rather than the roll-up of established names, is the mechanism the company uses to fund and expand its remaining portfolio.

Ownership

Luxury Brand Partners operates as a privately held company. In 2020 it received a $50 million minority growth investment from Bookend Capital Partners, which the company said would support its expansion and new brand launches while leaving it independently controlled [4][3]. No public stock listing has been reported.

Brands in the group