R+Co

R+Co is an American professional haircare brand founded in 2014 by three hairstylists — Garren, Thom Priano and Howard McLaren — under the beauty incubator Luxury Brand Partners (LBP) [1][2]. Rather than building around a single name, the line was conceived as a collective, a group of editorial and salon stylists pooling their experience into one professional range. The company markets its products under the tagline "The Culture of Hairdressing" and describes itself as "a collective of some of the most forward-thinking, rule-bending hairstylists in the business."

The brand is positioned in the prestige tier of haircare. Editorial reviewers have noted that R+Co products "can run a tad more expensive than other haircare," placing the line "squarely into the prestige category" [3]. Its formulas are vegan and Leaping Bunny certified, and R+Co has built much of its identity around distinctive product naming and packaging alongside performance claims.

R+Co was created in 2014 as a stylist-led venture within Luxury Brand Partners. Its three founders were established figures in professional hairdressing: Garren, Thom Priano and Howard McLaren [4]. The founders have likened the arrangement to a "supergroup" of stylists assembled to make what they called "a super line of products" [5]. In an interview marking the brand's tenth year, Garren recalled that "having more than one person design a product was very unique back in 2014" — the collaborative, multi-designer model being unusual for the category at the time [1].

The company frames the venture as more than a product manufacturer. According to R+Co, the goal was to combine editorial, salon and educational expertise — "a combined century of hairdressing knowledge and experience" — into a single professional line.

The brand launched in 2014 and grew into a multi-channel professional haircare label over the following decade. In 2024 it marked its tenth anniversary; trade coverage at the time described the decade as one in which "R+Co totally disrupted the industry" [1]. The brand has since extended into professional hair color with R+Color, a salon-oriented line built around several proprietary complexes, which the company describes as "redefining professional hair color."

R+Co is owned by Luxury Brand Partners, the American beauty company that incubated it [2][5]. LBP's portfolio includes several sister brands, among them IGK, ONE/SIZE by Patrick Starrr and R+Co Bleu, the last of which is a companion capsule line positioned by reviewers as a "couture-caliber" collection [3]. No acquisition history is recorded for the brand itself; it has been an LBP company since its founding.

R+Co presents itself as experience-driven as much as results-driven. "R+Co is about an experience," the company states, adding that its packaging and fragrances are designed to "enhance that experience and evoke a feeling, place, style or attitude." Its stated mission is summarized as "Bringing good hair to the earth + you!" — a phrase tied to the brand's sustainability program.

The distinctive naming convention is central to how the line is perceived. One reviewer described R+Co as "the high-performance haircare line with crazy good product names and some of the coolest packaging in the game." Products carry evocative names such as TELEVISION, DALLAS, DEATH VALLEY, SAIL and OUTER SPACE rather than conventional descriptors.

R+Co's range spans shampoos, conditioners, treatments and styling products, and the company also lists fragrance among its categories, reflecting its scented haircare rather than standalone perfumery. Frequently cited products include the TELEVISION Perfect Hair Shampoo and Conditioner, the DALLAS Biotin Thickening line, and the DEATH VALLEY Dry Shampoo, which editorial coverage describes as a bestseller [9].

All R+Co formulas are described by the company as "100% vegan" and are made without parabens, sulfates, petrolatum or mineral oil. The brand is Leaping Bunny certified for being cruelty-free. Its R+Color professional line adds bond-building and conditioning technologies the company markets as BONDTECH, HYPERDRIVE COMPLEX, HAIR THERAPY COMPLEX and SCALP THERAPY COMPLEX, and is described as free from gluten, PPD, resorcinol, formaldehyde, parabens, silicones and fragrance.

Under an initiative it calls R+Eco, the company has committed to transitioning all R+Co bottles to 55% post-consumer resource (PCR) material sourced domestically in the United States, which it says reduces virgin-plastic use and reliance on fossil fuels. In the R+Color line, hair-color tubes use recycled aluminum with PCR caps, and cartons are described as FSC-certified. The brand states no specific dated targets beyond these packaging commitments.

R+Co has drawn coverage across beauty press. Who What Wear reviewed its "10 Best R+Co Products," characterizing the line as high-performance and prestige-tier. PureWow published a 2025 hands-on review naming the DART Pomade Stick, Outer Space Hairspray and Spiritualized Dry Shampoo Mist among its standouts. According to the brand, its SAIL Soft Wave Spray was named "Best Wave Spray" in Cosmopolitan's Holy Grail Beauty Awards. The VAPOR Lotion to Powder Dry Shampoo won a 2022 Allure Best of Beauty Breakthrough Award [9]. The line has also been associated with celebrity hairstylists, including Jenna Perry and Marwa Bashir.

R+Co is active. It operates a direct-to-consumer site featuring current bestsellers, markets its newer R+Color professional line, and is sold through retailers including Selfridges, Space NK and Cult Beauty [6]. Editorial reviews continued into 2025, and the brand marked its tenth anniversary in 2024.