V76 by Vaughn

V76 by Vaughn was an American men's grooming brand founded in 2014 by the editorial hairstylist Vaughn Acord [3]. It was developed under Luxury Brand Partners (LBP), the prestige beauty group whose portfolio has also included Oribe and R+Co [3]. The line spanned hair, face, body and related grooming treatments, built around what the company described as classic essentials updated for the modern man through an effortless, uncomplicated approach.

The brand is no longer active. Luxury Brand Partners lists V76 by Vaughn under "Former Brands," alongside Oribe, Becca Cosmetics and Pulp Riot, indicating that the parent group no longer owns or operates it [2]. The v76.com domain still resolves but serves no public-facing brand content.

V76 by Vaughn grew out of the work of Vaughn Acord, a men's grooming specialist and editorial hairstylist. Before building his grooming practice, Acord began his career as a musician and model in New York, worked in Europe, and spent time at Bumble and bumble [3]. According to the company, the line was conceived to offer men's products tailored to their needs, simplifying the grooming routine and helping men look their best. Over a career spanning close to four decades, Acord styled clients including Bill Clinton, Bruce Springsteen, Al Pacino and Ashton Kutcher — work tied to his editorial and styling career rather than brand endorsements [3].

In January 2016, two years after launch, the brand was retooled and relaunched with redesigned packaging and a new website. The palette shifted from turquoise, purple and pine toward neutral browns, blacks and maroons, with pared-back, direct messaging [3]. The relaunched range covered 23 pieces across four divisions — Boldly Barbered, Well Groomed, Face Forward and Well Gifted — and added new products including a Beard Oil, a Tonic Hair & Scalp Spray and a Smooth Shave Cream. At the time, the company projected retail sales of roughly $10–15 million and set a goal of reaching 5,000 U.S. retailers [3].

V76 by Vaughn was operated by Luxury Brand Partners, a group that develops prestige, artist-driven beauty brands distributed through high-end salons and selected retailers. It is now listed among the company's former brands, placing it outside the current portfolio [2]. The available sources record no evidence of the brand being absorbed as a sub-line of another company; it appears to have been divested or discontinued rather than acquired.

The company positioned V76 by Vaughn as a celebration of the tradition of men's grooming with an American sensibility, pairing classic essentials with a simple, uncomplicated approach. Its own site summarized the line as "American-made products for the well-groomed man" [6]. The brand sat in the prestige tier, reflecting the parent group's model of selling through salons and hand-picked retailers rather than mass channels.

The collection addressed men's grooming across hair, face, body and additional treatments. Documented products include a Grooming Cream, a Beard Oil, a Tonic Hair & Scalp Spray and a Smooth Shave Cream, with the company stating the products were made in the United States [6]. At its 2016 relaunch the brand was carried by retailers including Neiman Marcus, Space NK and Bluemercury, reported an international presence in Dubai and Abu Dhabi, and operated a professional program aimed at salons [3].

V76 by Vaughn is defunct. Luxury Brand Partners lists it under "Former Brands," indicating the group no longer owns or operates it [2]. The v76.com domain still returns a response but serves no harvestable public content, and the available sources document no recent brand activity.