A.N.D.beauty

A.N.D.beauty is an Austrian cosmetics company based in Pasching, Upper Austria. It began as andmetics, a startup known for cold-wax strips designed to remove eyebrow hair, and was relaunched under its current name in spring 2025 as a broader "smart cosmetics" brand spanning brow products, waxing, sun care, and skincare. The company is owned by Doppler Holding, Austria's largest private filling-station operator, which took a majority stake in 2024 [9].

The brand is active. Its 2025 rebrand was accompanied by new product categories such as sun care and a face-and-body skincare line, and the relaunch frames itself as the next stage of a decade-old business rather than a fresh start; the company describes the move with the line "after ten successful years in the field of hair removal, the Austrian beauty company andmetics is opening a new chapter."

The predecessor company, andmetics, was a cosmetics startup specialising in pre-shaped cold-wax strips for precise eyebrow shaping. Sources disagree on exactly when and by whom it was founded. A press release from Oberhammer, the law firm that handled the 2024 ownership change, gives a founding year of 2015 and names Margot Helm and Hannes Freudenthaler as the founders [9]. The business-data aggregator Tracxn instead records 2014 and lists Andrea Lehner alongside Freudenthaler [10]. The law-firm account, drawn from the corporate documents behind the acquisition, names Helm explicitly, and the Tracxn entry appears to contain a data error.

The company's registered legal address is in Wels (Haidestraße 41), while its operations and team are based in Pasching (Schärdinger Straße), which the brand and external profiles treat as its working headquarters.

In April 2024, Doppler Holding acquired a 41 percent stake in andmetics and Vera Doppler took a further 10 percent, together forming a 51 percent majority [9]. Doppler Holding is described as Austria's largest privately owned filling-station operator, making the deal an unusual pairing of a fuel-retail group with a cosmetics startup [12][13]. As part of the change, Vera Doppler became co-chief executive alongside co-founder Hannes Freudenthaler, and Daniela Dieringer, the chief financial officer of the Doppler group, took over the power of attorney previously held by co-founder Margot Helm [9]. The operating entity remains andmetics GmbH, which trades under the A.N.D.beauty name.

An earlier financing step came in 2019, when the company raised a seed round from Raiffeisen Invest Private Equity; Tracxn puts the total capital raised at roughly 1.13 million US dollars [10].

A.N.D.beauty positions itself around multifunctional, pared-back products. The company summarises its approach as "smarter, simpler, more effective," with "no unnecessary frills — only clever products that do more than one thing," and uses the tagline "the & is just the beginning." Its stated mission, rendered in German as "Beauty, die mit dir mithält," is beauty that keeps pace with the user, emphasising simplicity and accessibility over complexity. The brand also frames itself around creativity and female empowerment, and according to the company its products are vegan and cruelty-free.

The range is organised into brows, waxing, sun care, face and body, bundles, and an accessories line called Flair. Signature items include the brow wax strips and a brow lamination kit, the HOCl Spray, a caffeine-based Magic Eye Stick aimed at de-puffing, and a Clear Sun Balm marketed as a primer with built-in sun protection.

Several products centre on hypochlorous acid (HOCl), which the brand presents as its flagship active ingredient, alongside caffeine, hyaluronic acid, vitamin E, and aloe vera. The company also markets proprietary concepts including a "Blue Light Shield" technology it describes as protecting skin from screen exposure, and a stabilised HOCl delivery system. On the waxing side, the strips use what the brand calls a patented pre-shaped form for precision, and it claims results lasting up to four weeks.

The brand sits in the drugstore price tier and reaches customers through both its own web shop and retail partners including dm, Müller, Rossmann, and Bipa.

A.N.D.beauty's predecessor received Austrian startup-press coverage chiefly around its 2024 change of ownership, including reports by Brutkasten and Trending Topics on the Doppler acquisition [12][13]. No major awards are recorded in the available sources.