Andrea

Andrea is an American beauty brand best known for false eyelashes, and is part of the false-lash boom that defined 1960s makeup. It is owned by American International Industries (AII Beauty), a Los Angeles personal-care company that holds more than 60 brands and distributes its products in over 180 countries [2]. Andrea remains in active circulation, sold through general retail, beauty-supply and pharmacy channels in the United States, Australia and parts of Europe.

The brand sits at the accessible, drugstore end of the market rather than in prestige. Its core lines are strip and individual false lashes and, separately, a range of at-home hair-removal products.

Andrea began under a different name. According to a beauty-history account, the company was originally called Eye-Lusion and changed its name after a challenge from the British lash brand Eylure, becoming the Andrea Mass Company [5]. The names behind the original company are not documented in available sources.

The founding date is recorded differently across sources. The beauty-history account places the founding of the Andrea Mass Company in 1964, after the rename from Eye-Lusion [5]. Retailer and marketing copy instead states "Since 1963" [4]. The earlier date may refer to Eye-Lusion's launch before the rebrand, with Andrea itself dated to 1964; the sources are not reconciled.

The brand emerged during the height of the 1960s false-eyelash trend. The look of large eyes and pale lips associated with models such as Jean Shrimpton and Twiggy drove demand for false lashes during that period [5].

Andrea is owned by American International Industries, which also trades as AII Beauty and is headquartered in Los Angeles, California [2]. The company describes a campus of roughly 250,000 square feet covering offices, warehousing, manufacturing and distribution, and says it owns more than 60 brands. Among its other holdings are Ardell, China Glaze, Clubman, Seche and Surgi [2]. Available sources do not state when AII acquired Andrea or how long it has owned the brand.

Andrea's signature products are its ModLash strip lashes. One specialty lash retailer describes the ModLash strips as made from sterilized, 100% human hair, individually hand-made and trimmed by trained technicians [7]. The range spans numbered styles from natural, everyday looks to fuller, more dramatic designs, alongside individual lashes sold under the MOD Perma-Lash line and accent lashes.

Separately, Andrea markets a line of at-home hair-removal products. Its Australian distributor presents these as professional-style formulas for facial and body use intended for home application [6].

AII describes Andrea's products as reaching all segments of retail, beauty-supply, grocery, boutique and specialty markets across more than 180 countries, and says they are sold exclusively through distributors and wholesalers [2]. In practice the brand is carried by general retailers and beauty wholesalers in the United States, by the distributor Frostbland in Australia, and by retailers in the United Kingdom and Europe.

Andrea is an active brand with a continuous history of more than 60 years [4]. It remains on sale through its parent company's distribution network and through third-party retailers internationally, and maintains a presence on Amazon and social media. There is no indication in available sources that the brand is dormant or discontinued.

A note on geography: an older andreahairremoval.com.au domain has at times suggested an Australian origin, but that site belonged to the Australian distributor (Frostbland Pty Ltd, New South Wales) rather than the brand itself. Andrea is American, owned and manufactured by AII Beauty in Los Angeles [2][6].