Clean + Easy

Clean + Easy, stylised by the company as clean+easy®, is an American professional waxing and hair-removal brand best known for its roll-on waxing system. It serves estheticians and salons as well as people removing hair at home, and its range runs from waxes and warmers to pre- and post-wax treatments and depilatory products. Since 2000 the brand has been owned by American International Industries, a privately held Los Angeles beauty company whose portfolio also includes Ardell, China Glaze and Clubman [2][7].

The brand remains active. Its direct-to-consumer site carries a current product catalogue and a 2026 copyright notice, and Clean + Easy is named among the brands in its parent company's portfolio [1][7].

Clean + Easy began as a professional spa-industry brand. According to the company, it rose to prominence in professional waxing on the strength of its roll-on system, "superb quality and variety of waxes" [2]. An exact founding year has not been published. The brand's own account places its start "over a decade ago" relative to its acquisition in 2000, which points to the late 1980s, but no source gives a specific year, and the founders are not named [2].

American International Industries acquired Clean + Easy in 2000 [2]. After the acquisition, the brand broadened well beyond its original roll-on system into a fuller line that added pot waxing, pre- and post-wax treatments, paraffin systems and a range of home-care products, among them microwaveable waxes, depilatories and cream bleaches [2].

The parent company lists Clean + Easy explicitly within a portfolio of beauty and personal-care brands that includes Andrea, Ardell, China Glaze, Clubman, GiGi and Surgi-Care [7]. American International Industries describes itself as a leading manufacturer and distributor of beauty and skin-care products, based in Los Angeles, California.

The brand's stated aim is to make professional-quality waxing simple, fast and convenient for both salon professionals and home users. Its messaging centres on ease of use, quick application and minimal clean-up, summed up in the slogan "Waxing Made Simple!" [2]. The company frames hair removal around busy modern schedules, positioning its methods as a fast and effective alternative to shaving.

The brand's signature is a patented roll-on waxing system. The company says the applicator deposits a pre-measured layer of wax onto the skin with each pass, doing away with the spatula, cutting clean-up time by roughly half and letting practitioners see more clients [3]. The brand also points to hygiene as a selling point, stating that "independent laboratory tests show that there is no cross contamination" when proper sanitary measures are followed, and that the roller heads resist bacterial growth [3].

The catalogue spans roll-on, pot, hard, crème and microwavable waxes, along with warmers, wax kits, paraffin products and wax accessories. According to the company, the waxes are formulated with non-irritating blends containing beeswax and pine rosins [3]. Several products are aimed at sensitive skin or at reducing irritation, using ingredients such as chamomile, azulene and tea tree oil, while a benzocaine-based numbing antiseptic is offered to make the process less painful [3]. Named products include the Original All-Purpose Soft Wax, the Azulene Infused Sensitive Wax and the Petite Waxing Spa Kit.

Clean + Easy is an active brand. It operates a direct-to-consumer store with a live catalogue and a 2026 copyright, maintains current Instagram and Facebook accounts, and continues to be sold internationally, including through a regional site in the United Kingdom [1][6]. It is also listed in the current brand portfolio of American International Industries [7].