Seche

Seche is an American nail-care brand best known for the Seche Vite Dry Fast Top Coat, a fast-drying top coat aimed originally at professional nail technicians. The company traces the brand to 1991, when Seche Inc. was set up to manufacture and distribute the top-coat technology [5]. Today Seche is part of American International Industries (AII), a California cosmetics group [8]. The brand remains active, running a direct-to-consumer store with current products and pricing, and its top coats are stocked at US and international retailers.

The brand's product line centres on top coats, base coats and nail treatments. Its flagship, Seche Vite, is credited with a following among nail technicians and is described in editorial coverage as a fixture on celebrity shoots, the red carpet and at fashion week.

Seche Inc. was founded in 1991 to make and distribute the technology behind what became the Seche Vite Dry Fast Top Coat, a product the company says was intended from the start for professional nail technicians [5]. The names of Seche Inc.'s founders are not disclosed in the available sources. According to corporate copy reproduced by several retail partners, Seche Vite was the first patented single-procedure, non-yellowing dry-fast top coat, formulated to dry and protect nail polish faster than rival products [5]. In 1992, the top coat received US patent protection, dated July 14 [7].

The company is based in the United States, and its products carry "Made in the USA" labelling [10]. The brand name is the French word for "dry"; the company itself is American, headquartered in California under its parent group.

Seche is owned by American International Industries, a privately held beauty manufacturer and distributor based in City of Commerce, near Los Angeles, California [8]. AII was founded in 1971 by Zvi Ryzman, who remains its president and chief executive. The parent company's founding date accounts for a common point of confusion: some directory listings date the wider business to 1971, while the Seche brand itself dates to 1991 [8][5]. The 1971 figure refers to AII, not to Seche.

Beyond nail care, AII's portfolio spans several beauty names, including the men's grooming line Clubman Pinaud, the lash brand Ardell, and the nail-polish brand China Glaze. Retail packaging for the top coat is often marked "A.i.i. Seche Vite," reflecting the parent company's role as manufacturer and worldwide distributor.

Seche presents itself as a nail-care specialist focused on performance at an accessible price. In corporate copy carried by retail partners, the company states that its philosophy is "to provide the finest and most innovative nail care products to those who appreciate quality and innovation at a reasonable cost" [5]. The brand describes itself as an advanced nail-care pioneer whose products are performance-driven and affordable, with an audience spanning both nail technicians and everyday consumers. On its own site it markets Seche Vite under the tagline "The World's Best Top Coat."

The brand's range is organised around three groups: top coats, base coats and nail treatments. Alongside Seche Vite, the top-coat line includes the Vive Instant Gel Effect Top Coat and several finishes such as matte and UV-activated variants. The base-coat range features Seche Clear, described by the company as creating strong adhesion across natural nails and artificial extensions including gels, fibreglass, silk and acrylic. Nail treatments include cuticle oil and strengthening formulas.

The company attributes Seche Vite's performance to a patented single-procedure technology that speeds drying and forms a single layer across the nail. Editorial testing has echoed the fast-drying claim: a Who What Wear writer reported nails dry to the touch about five minutes after application [9].

Seche is certified through the Leaping Bunny Program, a cruelty-free standard, and has held that certification since 2019 [11]. The brand's products are manufactured in the United States.

Seche Vite was named favourite top coat in the 2017 NAILS Magazine readers' choice awards [12]. In editorial coverage, the product has been described as having a following among nail professionals and consumers, and manicurists quoted by Who What Wear praised its shine and quick drying. The same coverage reported that Seche Vite was used to help keep Catherine, Princess of Wales, manicure lasting on her wedding day [9].

Seche is active. It operates a direct-to-consumer online store with current products and pricing, and its top coats are distributed worldwide through AII and stocked at US and international retailers, including major US grocery chains, as of 2026 [1].