Fragrance World Trading LLC

The house's own account and regional press place its origins in Deira, a commercial district of Dubai long associated with the perfume and oud trade. A regional press release states that Fragrance World Trading was "Founded in 2003 in Deira, UAE" [3], a date also given on the about page of its owned sub-brand French Avenue [4]. The company's own about-us page instead states the business was founded in 2004, while its homepage carries a decorative "Est. 1988" mark that appears to reference the founder's earlier business heritage rather than the LLC's incorporation [1][2]. Glowpedia records the founding year as unresolved because the sources do not agree.

According to the company, its original Fragrance World line dates to 2005, and it later added the "French Avenue" collection in 2012 and the "Athoor Al Alam" range, which it describes as blending Arabic and French fragrance styles [3].

Fragrance World Trading LLC operates several in-house fragrance brands rather than a portfolio of acquired companies. The house identifies its main lines as Fragrance World, the original and namesake collection; French Avenue, described by the company as a more premium line; Athoor Al Alam; and Street Origins [3]. French Avenue's about page presents itself as part of the same house and echoes the group's positioning as a UAE manufacturer and distributor [4].

The group is a privately held, family-owned limited liability company. According to its about-us page, it was established by founder Poland Moosa Haji and is currently led by his two sons as Co-CEOs [1]. No public shareholding, stock listing or outside ownership is recorded in the available sources, and the company reports no acquisitions.