Bubble T Cosmetics

Bubble T Cosmetics is a British bath and body brand based in London that builds its products around tea. Taking its cue from bubble tea, the Taiwanese drink, the company translates the colour, flavour and aroma of flavoured teas into bubble baths, body washes, scrubs and related self-care products. The range is positioned as playful and affordable, and the company states that its formulas are vegan and cruelty-free.

The brand dates its commercial launch to 2014, when it introduced a core range of three tea-themed scents [3]. Its own about page instead foregrounds 2015, the year of a nationwide retail launch in the UK drugstore chain Superdrug [2]; the 2014 date refers to the brand's first appearance, while 2015 marks that retail expansion. The business remains active, with an operating online shop and a product line that has continued to grow through the 2020s.

According to the company, the idea began with the drink itself: "Our story begins when we first laid eyes on the drink, bubble tea. We knew at that moment we had something special" [2]. The founders set out to capture the look and scent of bubble tea in bath and body form. The first collection, launched in 2014, centred on three infusions — Moroccan Mint Tea, Lemongrass and Green Tea, and Hibiscus and Acai Berry Tea [3].

The wider concept extends beyond tea to a generally sweet, dessert-led sensory style. The retailer Cosmetify describes the brand as bringing "a playful, feel-good energy to bath, body and skincare, inspired by the fun and flavourful world of bubble tea," pairing scented formulas with bold, colourful packaging.

Bubble T's range spans bath products — bombs, salts, pearls and bubble bath — alongside body washes, lotions, mists and scrubs, plus a smaller skincare selection that includes cleansers, hand creams, lip products and sheet masks. Tea infusions and essential oils run through the line, and later additions have drawn on ingredients such as matcha and fruit extracts.

Signature items include the Smoothie Body Wash collection, a set of fruit-based variants, and Matcha Jelly Masks. The brand has also become known for novelty collaborations: a tie-up with the sweet brand Mentos in 2017, and a 2023 partnership with the cereal maker Kellogg's that produced shower gels themed around Frosties, Coco Pops, Pop-Tarts and Froot Loops [2].

The company frames its products as accessible self-care, describing the range as "accessible to all, regardless of age, location or budget" [3]. Its stated tone leans, in Cosmetify's words, "into joy, comfort and indulgence — without taking itself too seriously." Bubble T presents itself as vegan and cruelty-free, and says its formulas leave out sodium lauryl sulphate (SLS), parabens and harsh detergents [2]. On animal testing the brand is emphatic, stating that "we do not test on animals, EVER!" [2].

After the 2014 launch and the 2015 Superdrug rollout, the brand expanded into the UK retailer Urban Outfitters in 2016 [2]. It entered the South Korean market in 2018 through the retailer Olive Young, and reports a broader European expansion in 2021 across Poland, Germany, Spain and France [2]. The Kellogg's collaboration followed in 2023.

The trading company behind the brand, Bubble T Cosmetics Ltd, was incorporated in London in 2010 under the name Chase Grey Fashion Limited and took its present name in 2013, the year before the Bubble T range launched [8].

Editorial coverage has come chiefly from beauty retailers rather than the wider press. Cosmetify profiles the brand as part of cruelty-free and dessert-inspired beauty trends, and the online retailer Lookfantastic featured an exclusive Bubble T x Lookfantastic Earl Grey Tea Bath Salts in one of its subscription boxes [13]. No major awards are recorded in the available sources.

The brand is active. Its online shop continues to sell current products, including the 2023 Kellogg's collaboration line and the ongoing Smoothie range, and the line is distributed across the UK, parts of continental Europe and South Korea [1].