Mark Birch

Mark Birch is a British professional haircare brand built around trichology, the study of the hair and scalp. It was founded in 1993 by the trichologist Mark Birch, who launched his first line under the name MB Trichologist [1]. The company is based in London and sells scalp-focused shampoos, lotions, supplements and, more recently, a wearable device, framing its products as treatments for the causes of hair loss and scalp problems rather than their symptoms.

The brand remains active. Its current flagship, a wearable "TR3 + Hair Regeneration System" powered by a proprietary technology it calls Frequencell, is promoted on a homepage that runs both a UK storefront in pounds and a Swedish storefront in kronor.

Mark Birch was, in the brand's telling, born into a long line of family hairdressers in West London. He studied Combined Science with a focus on trichology, graduating in 1985, and also holds a City and Guilds qualification in hairdressing. The company describes him as one of the world's leading experts in hair and scalp care, with more than 40 years of international experience; a team biography on the same page gives the figure as over 35 years [1].

In 1993 he launched the first MB Trichologist haircare line, which the company says was initially distributed through pharmacies and private clinics before becoming more widely available. The brand is presented as the work of a small group rather than a single founder: Birch is listed as senior trichologist and co-founder, alongside co-founder Tuija Lindstrom, a trichologist who serves as chief operating officer, and Jan Lindstrom, a biomedical laboratory scientist. According to the company, Mark Birch was appointed the only trichologist permitted to treat both men and women in the United Arab Emirates, and is a fellow of the Asian Society of Trichologists [1].

A separate UK company, Birch & Hayer, distributes Mark Birch products and is sometimes linked to the brand's history. Birch & Hayer was founded in 2018 by Manjit Kaur after she experienced hair loss and discovered the range [5]. This distributor's 2018 founding is distinct from the Mark Birch brand itself, which dates its origin to 1993 [1].

The brand takes what it describes as a scalp-first approach, on the premise that hair is dead material while the scalp is living tissue. "It's all about the scalp," Birch told a Finnish reviewer, advocating preventive care through nutrition, lifestyle and daily scalp washing [6]. The company positions itself less as a retailer than as a clinical practice, stating that it is "a proud team of medical professionals" working with people who have various types of hair loss or scalp problems, and that its formulas are designed to treat the cause of degenerative hair conditions rather than the symptoms.

Its products are pitched at a professional, medical-grade tier and reach customers through salons, clinics, pharmacies and direct online sales. The stated mission is to promote scientifically proven products that are, in the company's words, "kind to you and kind to the world". Marketing carries the tagline "Hair Growth. Reimagined."

The brand's range covers scalp therapy lotions, antioxidant shampoos and conditioners, protein masques and food supplements. Its signature product is the TR3 Scalp Therapy Lotion, formulated, the company says, for thinning hair and to prevent hair loss while encouraging new growth. Its ingredient list includes nettle leaf, saw palmetto, panthenol, biotin and PABA. Mark Birch states that the lotion works as a natural inhibitor of 5-alpha-reductase, an enzyme involved in hereditary hair loss, and lists it as a CE-registered medical device [4]. The brand also describes the formula as free of added preservatives and parabens, biodegradable, vegan and cruelty-free.

The company's more recent direction is hardware. It markets the TR3 and Hair Regeneration System, powered by a bio-frequency technology it brands as Frequencell, and describes the accompanying wearable as the world's first wearable bio-frequency hair system. Across its product line, the brand promotes the absence of harsh chemicals and palm oil and states that its formulas are vegan and cruelty-free.

Independent coverage of the brand is limited. In 2018, the Finnish beauty blogger Laura Loukola reviewed the line, describing Mark Birch as London-based and as one of the world's experts in scalp and haircare; she received product samples and a brief scalp consultation [6]. A 2024 trade profile by Product Guru covered the range and its distribution, though that piece centred on the distributor Birch & Hayer. The same trade profile states that Mark Birch has worked with high-net-worth individuals and celebrities for decades, without naming them [5].

The brand is active. Its homepage promotes a current flagship wearable system and operates live storefronts in more than one market, including a UK site in pounds and a Swedish site in kronor [2]. Products are also distributed through UK retailers such as Superdrug and Sephora, through Finnish salons, and through clinics and pharmacies, indicating ongoing commercial activity.