Giverny

Giverny is a Brazilian fragrance brand launched in 2019 by Bespoke Fragrances do Brasil SA, a cosmetics company based in Serra, in the state of Espírito Santo [16]. Though its name and visual identity borrow from the French village of Giverny — Claude Monet's residence and gardens north of Paris — the brand is developed and sold from Brazil, where it offers accessibly priced perfumes inspired by selective designer scents. It was first presented to the trade at the Abradilan pharmaceutical and perfumery fair in 2019, alongside Bespoke's vegan hair-care line, Balai.

The brand sits at the drugstore price tier and is distributed widely through Brazilian supermarkets, pharmacies and online marketplaces. Its parent, Bespoke, reported annual revenue of around 10 million reais by 2021 [8]. Giverny remains active, with regular brand-blog posts into 2026 and an ongoing celebrity collaboration.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Giverny is the consumer brand of Bespoke Fragrances do Brasil SA, a company founded by Wellington Pesca, Luiz Fernando Carleti and Anildo Hoffman [8]. Bespoke is headquartered in Serra, Espírito Santo, and operates as a wholesaler and developer of cosmetics brands rather than a manufacturer. According to reporting on the company, it keeps an asset-light model, outsourcing the capital-heavy industrial side to specialist producers while concentrating on brand development and distribution.

The Giverny name and identity are drawn from the village of Giverny in northern France, associated with the painter Claude Monet. The brand's own story page describes taking inspiration from the location's gardens, greenery and "bucolic, inspiring landscapes," framing perfume as a means by which "each individual can discover and present their best version."

### Founding year

Sources give different starting points for Giverny, and the distinction matters because the brand and its corporate vehicle are not the same age. Editorial coverage consistently dates the brand to 2019: a July 2019 trade article documents its Brazilian launch, and a December 2021 business feature describes Bespoke as having only about two years in the market [9][8]. Bespoke's own account likewise places the launch at Abradilan 2019.

Two other dates appear in the record. The corporate registry lists the parent entity, Bespoke Fragrances do Brasil SA (CNPJ 26.278.700/0001-36), as active since 8 November 2011 [14] — predating the consumer brand and likely reflecting an earlier corporate form before the pivot to brand development. Separately, the fragrance database Fragrantica records Giverny's earliest indexed edition as 2021 [15], which reflects the first catalogued perfume rather than the brand's launch. The 2019 brand launch is the figure supported by editorial reporting.

Giverny's range centres on eau de parfum in 30 ml and 100 ml bottles, with deocolônias, body splashes, Arabian-style fragrances and seasonal collections. At its 2019 launch the line comprised 25 fragrances priced at 29.90 reais for the 30 ml size [9]; later homepage listings show 30 ml eaux de parfum around 44.90 reais.

Much of the catalogue falls within the Brazilian contratipo market — perfumes built to echo well-known designer fragrances at a fraction of the price. Editorial mapping of the range has matched individual Giverny scents to their reference fragrances, among them Mystery, described as an interpretation of Dior's Hypnotic Poison [12]. The company frames this in terms of access: it says its purpose is to "democratize access to quality fragrances," working with international perfumery partners to compose "not just a simple fragrance, but a complete experience." Giverny describes perfume as more than a beauty accessory, casting it as "an invitation to self-discovery."

In May 2024 the brand launched a signature line with the Brazilian model and television presenter Ana Hickmann, comprising L'Absolu Rouge and Mademoiselle Hickmann [11]. Coverage of the launch characterised Hickmann's role as co-creation — she is described as "signing" the perfumes in partnership with Giverny — rather than a conventional ambassadorship.

Giverny reaches buyers through several channels. By 2021 its parent had secured placement in major Brazilian retail groups, including Grupo Pão de Açúcar and Grupo BIG, alongside pharmacies, the Your Beauty portal and the marketplace Shopee, in addition to direct sales through its own site. The multi-channel, mass-retail footprint is consistent with the brand's drugstore-tier positioning.

Coverage of Giverny has appeared mainly in Brazilian regional and trade outlets. Folha Vitória profiled the parent company's growth to roughly 10 million reais in revenue in 2021, and the brand's 2019 arrival was reported by the O Povo beauty blog Esmaltes & Etc. The trade publication Negócios de Beleza / Beauty Fair profiled the brand under its full marketed identity in 2023, noting a catalogue of more than 50 fragrances. Perfume blogs have reviewed individual scents and documented the range's reference table; one 2023 review of the Extasia and Passione fragrances rated them four out of five [13].

Giverny is active. Its news index carries posts dated into 2026 — the most recent listed entry, on the importance of cocoa in perfumery, is dated 24 March 2026 — and the brand's social channels remain in use [3]. Operations are concentrated in Brazil, where the brand sells direct-to-consumer and through supermarket, pharmacy and marketplace partners; international presence is limited.