Christian Faye

Christian Faye is a Dutch cosmetics brand specialising in eyebrow and eye make-up. It was founded in 1996 under the name Christian by Andre Leeuwesteijn, beginning with a set of semi-permanent eyebrow powders, and the company describes itself as "a real Dutch brand" [2]. Its products were originally developed for people who had lost their eyebrows, including those with alopecia and people who had undergone chemotherapy or radiation therapy [5]. The brand renamed itself Christian Faye in 2014 and is sold internationally through appointed distributors.

The company operates under the tagline "Eye for Eyes" and frames its current range around an "Eye-for-Eyes" concept centred on long-wearing eye-area products. While the original Dutch site presents the brand as Dutch in origin, its official Australian distributor localises the copy and presents it as a long-running Australian operation of "over 20 years" [5]; the founding and headquarters trace to the Netherlands.

Christian Faye traces its origins to 1996, when Andre Leeuwesteijn founded the brand as Christian [2]. According to the company, it launched with semi-permanent eyebrow make-up powders offered in eight colours, a debut the brand says "became an instant worldwide success" [2].

The original purpose was practical rather than purely cosmetic. The brand's Australian distributor states that the products "were initially formulated for people with alopecia and those who had lost their eyebrows from chemo and radiation therapy" [5]. That focus on eyebrow loss, alongside makeup beginners and people seeking long-lasting eye products, has remained part of how the brand describes its audience.

From 2006 onward the brand broadened its catalogue with new launches. The company says its portfolio grew to roughly 75 products distributed in more than 70 countries through appointed distributors [2]; third-party retail listings give a slightly lower figure of around 65 countries, but both point to broad multi-region distribution.

In 2014 the company renamed itself from Christian to Christian Faye. According to the brand, the change was made "to be better found on social media and to have a worldwide trademark registration" [2]. The shorter original name is occasionally still seen in older references.

The brand's stated aim is to "develop, produce and supply 'easy to apply' products which last the whole day in perfect condition, even in difficult situations" [2]. It positions itself around the "Eye for Eyes" idea, concentrating on the eye and brow area rather than a full-face cosmetics range.

A third-party listing characterises the brand as "specialising in innovative solutions for defining, shaping, and enhancing brows," with powders, pomades and kits "designed to suit all skill levels" [6]. The company also states a cruelty-free position, saying it does "not test any of our products on animals — and never will" [5].

The launch product was the semi-permanent eyebrow powder set in eight colours. The brand also says it pioneered eyebrow stencil sets with specific shapes, which it describes as "invented by Christian and nowadays a common use" [2]. A later addition was an Eyebrow Dip Pomade in four colours, which the company calls "unique in its kind" [2].

Beyond brows, the range extends to eyeliners, eyeshadows, lashes and contour kits, keeping the brand's focus on the eye area and adjacent face products. Detailed ingredient information is not published in machine-readable form on the brand's own ingredients page.

Christian Faye remains an active, long-established brand. Its Dutch website is live and its products continue to be stocked by regional distributors and retailers. The site appears lightly maintained — its most recent dated material is a 2022 ingredients image and a 2021 copyright notice, and parts of the site still carry unmodified template placeholder text — but there is no indication that the brand has ceased trading.