Vendela Kirsebom

Vendela Kirsebom is a Norwegian beauty brand founded by the Swedish-Norwegian model of the same name. Its current form dates to 2026, when Kirsebom relaunched her beauty line in partnership with the Norwegian beauty house Beauty Rebels AS and introduced a skincare series called Daily Love [9]. The brand centres on skincare and fragrance and is sold direct-to-consumer as well as through Nordic retailers.

The name carries two distinct chapters. An earlier Vendela cosmetics range was developed in the 2000s with Helena Cosmetics, a direct-sales company in Sandefjord, Norway. The 2026 relaunch is a fresh start under new ownership with new products, and it is this current line that circulates in Nordic retail today.

The brand is built around Vendela Maria Kirsebom, born in Stockholm on 12 January 1967 [6]. She was discovered by modelling agent Eileen Ford at the age of thirteen and became one of the best-known faces of 1990s fashion, appearing on the cover of French Vogue in 1990 and the 1993 Sports Illustrated Swimsuit Issue, which the brand cites as selling 50 million copies. She held a long contract with Elizabeth Arden and later worked with Revlon, L'Oréal, Garnier and Helena Cosmetics, and was named a UNICEF Goodwill Ambassador in 1996. She has lived in Norway since around 2000.

Kirsebom's move into her own products began with that modelling background. Her first cosmetics venture, simply branded Vendela, was created in partnership with Helena Cosmetics and included the ranges Vendela Silver, Instant Glow, Diamond and a Hydration Line [7]. The company that developed those products described them as cruelty-free and paraben-free, "based on high-quality natural raw ingredients" [7].

The current brand is operated by Beauty Rebels AS, a Norwegian beauty company that serves as its parent and formulation partner. Beauty Rebels lists Vendela Kirsebom among its brands alongside Nude Beauty, Dr. Michael Zangani and HAAR. Product and beauty enquiries on Kirsebom's own site are routed to Beauty Rebels, reflecting the company's operational role.

Sources give two possible starting points. The current Vendela beauty brand was relaunched in 2026, the year the Daily Love skincare series was introduced with Beauty Rebels [9]. An earlier Vendela cosmetics line, however, existed well before that, developed during the Helena Cosmetics direct-sales era with a separate set of products [7]. 2026 is treated as the founding year of the present brand, with the Helena Cosmetics range recorded as a distinct earlier venture rather than a continuous history.

The brand's country of origin is likewise worth distinguishing. The commercial entity is Norwegian, run by Beauty Rebels AS with a Norwegian-language site and domain [10]; the founder herself was born in Sweden [6], a personal detail rather than a marker of the brand's home market.

Kirsebom's site frames the line as "skincare with care, created from experience and love," and uses the tagline "Tidløs eleganse" (Timeless elegance) [1]. The stated aim, as described in editorial coverage of the relaunch, is to make quality products accessible to women of all ages and skin types, pairing modern skin science with a focus on safety and effectiveness [9]. Coverage of the launch quotes Kirsebom saying she had been "surrounded by skincare my whole life, but wanted to take it further now," crediting the Beauty Rebels team for combining "expertise, honesty and quality" [9].

The relaunched line is organised chiefly around skincare, with a single fragrance. The Daily Love series anchors the skincare range, which retailers list with products such as an Anti-Age serum and creams, Anti-Age Daily Defense Drops, a Nourishing Oil Cleanser and a Daily Love Hydrating Sheet Mask. The fragrance is the Signature Pose Eau de Parfum. According to editorial coverage, the formulas draw on peptides, probiotic ferments, marine extracts and antioxidants including vitamins C and E [9]. The company describes its products as dermatologically tested and formulated to support the skin's natural functions and strengthen the skin barrier over time.

The brand runs a direct-to-consumer webshop at vendela.no and is also carried by Nordic retailers, with the brand site naming Vita, Lyko and Cubus in Norway [10]. Through Lyko it reaches customers in Sweden and Finland, giving the line a multi-market Nordic presence.

The brand is active. Its most recent visible activity is the 2026 relaunch, marked by editorial coverage of the Daily Love series, a live direct-to-consumer site and an active retail listing carrying nine products across skincare and fragrance [8][9].