Nude Beauty

Nude Beauty is a Norwegian cosmetics brand based in Oslo, founded by the influencer Isabel Raad and marketed as "Nude Beauty by Isabel Raad." It is a trademark of Beauty Rebels AS, an Oslo cosmetics-development company that builds and represents beauty brands, and it was created in partnership with that company [5]. The label sells makeup, skincare, haircare, fragrance and accessories directly through its own site and through Norwegian retailers, and remains active, with several large product launches recorded through 2024 and 2025.

The exact launch year is not stated on the brand's own pages. The earliest documented activity is a December 2022 launch promotion, which points to a late-2022 debut [11]; a June 2024 article in MinMote instead refers to Raad having started the brand "the previous year," meaning 2023 [8]. The 2022 date has the more direct supporting evidence, but the discrepancy is unresolved.

The brand is founded and fronted by Isabel Raad, described in Norwegian media as one of the country's leading influencers, with a background as an entrepreneur and clothing-company founder before moving into cosmetics [7]. According to the company, Raad is involved throughout the development cycle, "from formulation and design to testing" [2].

Product development is carried out with Beauty Rebels AS, which the brand describes as a partner with more than 20 years of experience in cosmetics development and production. Beauty Rebels also develops and represents other labels, including HAAR Nordic Science, The Lab Performance and Chiron, and works with figures such as Dr. Michael Zangani and the model Vendela Kirsebom [7]. Nina Fredriksen is named as the chief executive of Beauty Rebels [10].

Nude Beauty is owned by Beauty Rebels AS, which holds it as a trademark; the company's legal designation appears on its own pages as "Nude Beauty by Isabel Raad, a trademark of Beauty Rebels AS." The arrangement pairs Raad's public profile with the parent company's formulation and production capacity. Beauty Rebels states that it seeks to represent brands offering "exceptional stories, innovative formulas, or strong environmental dedication" [7].

The company presents Nude Beauty as a modern Nordic beauty brand built on what it calls thoughtfully developed products, "created with quality, function and longevity in focus" [2]. Its stated ambition is to become "a leading Nordic beauty brand, known for high quality, modern design and products that provide real value." The brand says its products are formulated in Norway, and it places particular emphasis on haircare, which it ties to Raad's personal styling.

A membership programme called Inner Circle is central to how the brand engages customers, offering early product access, member-only releases and livestreamed sessions with Raad. It is summarised in the line "More access. More perks. More Nude Beauty."

Nude Beauty's range spans makeup, skincare, haircare, fragrance and accessories. Its most widely reported product is Courage, an eau de parfum launched on 5 December 2024. Raad herself marketed it as a "dupe" of the luxury fragrance Baccarat Rouge 540 by Maison Francis Kurkdjian, priced at 699 kroner against roughly 4,200 kroner for the reference scent. The launch was unusually large for a Norwegian fragrance: MinMote reported sales of more than 100 bottles a minute in the first hour, around 6,000 bottles in that hour, and a figure topping Lyko's sales charts within two minutes, describing it as the strongest fragrance launch day at the retailer Vita since Justin Bieber's in 2011 [9].

The brand's accessories include a cosmetic bag that featured in a 2024 dispute (see Controversies). In September 2025 it released its first advent calendar, priced at 2,499 kroner, which Nettavisen reported sold out 3,500 units in under 30 minutes, for revenue of around nine million kroner [10].

In June 2024, Stephanie Louvelle, founder of the beauty brand Veliboo, publicly accused Nude Beauty of copying the design of her bestselling "teddy" cosmetic bag, calling a beige version "a carbon copy" of a product she had spent a long time designing [8]. Raad responded that Nude Beauty had sold the pink version of the bag for nearly a year and had developed the new colour in response to customer demand, adding that she had no further comment.

The Courage fragrance also drew attention specifically because of its positioning. By presenting the scent as a lower-priced "dupe" of Baccarat Rouge 540, the brand placed itself within the wider fragrance-dupe trend, and that framing was a recurring theme in the surrounding coverage [9].

Nude Beauty is active. Its most recent documented activity is the September 2025 advent-calendar sell-out reported by Nettavisen [10], following the December 2024 Courage launch. Distribution is multi-channel: the brand's own site, nudebeauty.no, alongside Norwegian retailers including Vita and Lyko [8]. Its documented footprint is concentrated in Norway.