HAAR

HAAR, also styled HAAR Nordic, is a Norwegian haircare brand based in Oslo. It was created by hairdresser Caroline Denise Svendsen and media personality Marte Bratberg, and is a trademark of the Oslo cosmetics company Beauty Rebels AS [1]. The brand sells two lines: Botanical Growth, aimed at hair-loss prevention and scalp health, and Sculpt & Style, a range of styling sprays and tools. It describes its approach with the phrase "Nordic Science" [4].

The company markets chiefly in Norway, through its own online store and the Norwegian retailer Vita. Its products remain on sale, and one of them won a Norwegian editorial award in late 2025, so the brand is currently active [9].

HAAR grew out of its two founders' shared experience of losing their hair. According to the company's history page, both Svendsen and Bratberg had "painfully experienced how stressful, uncomfortable and damaging" sudden hair loss was to their self-esteem, and that experience shaped the brand's focus on restoring hair health and confidence [2].

Caroline Denise Svendsen is a hairdresser and entrepreneur, described by the brand as a partner at the Oslo salon VAAR with around 20 years in the trade [2]. Marte Bratberg is a Norwegian media personality — a radio host, the co-host of the podcast "Janka og Marte," and a television guest on programmes including "Skal vi danse" and "Kompani Lauritzen" — with a following of more than 150,000 on Instagram [2].

The brand's sources do not state a founding year; HAAR's own history page describes the founders as having met several years before the public launch rather than giving a date [2]. Development was carried out together with Beauty Rebels AS, whose team the brand credits with more than 20 years in cosmetics product development.

HAAR is owned by Beauty Rebels AS, an Oslo-based developer and producer of cosmetics, which lists the brand among its portfolio as "HAAR Nordic Science" [10]. Beauty Rebels also acts as HAAR's manufacturer. Other brands in the same stable include Nude Beauty, the skincare line Dr. Michael Zangani, and a beauty collection under the name Vendela [10].

The brand frames hair satisfaction as more than an aesthetic matter, tying it to emotional wellbeing and identity. Its stated aim, in the company's words, is "to develop and produce products with ingredients that are as gentle as possible for people and the planet," while helping customers regain confidence in their hair [3]. Products are positioned as salon-developed and tested in everyday use, reflecting Svendsen's background behind the chair.

HAAR's catalogue is organised around its two lines. Botanical Growth is a series for men and women aimed at scalp health and hair growth, and includes an anti-hair-loss shampoo, a conditioner and mask, and concentrated ampoules. The company says the line uses "active ingredients with documented effect" to prevent hair loss, maintain a healthy scalp and stimulate new growth, though it does not publish specific ingredients or clinical figures, and the results it shows are customer testimonials rather than quantified studies [7].

Sculpt & Style covers styling products such as a flexible hairspray, dry shampoo, texture spray and heat-protection spray, alongside a styling tool, the Soft Wave 5-In-1, with adjustable heat settings between 140 and 220 °C. HAAR states that all its products are vegan [6].

HAAR is a member of 1% for the Planet, a commitment under which it pledges to donate at least one percent of its annual revenue to environmental organisations; the company makes this commitment together with its producer, Beauty Rebels AS [3]. Production is based on Good Manufacturing Practice (GMP), a set of standards for minimising contamination and error during manufacturing.

In December 2025, HAAR's Botanical Growth Anti Hair-Loss Ampoules were named the winner of the Hair Care category in the Norwegian magazine Tara's Pro Age Favoritter awards, a reader-voted selection [9]. Tara described the product as a formula "with deep-acting ingredients" intended to prevent hair loss, stimulate growth and reduce scalp inflammation.

HAAR is an active, Norway-focused brand. Its most recent public milestone is the Tara award published in December 2025, and its range continued to be stocked through its own site and the retailer Vita [9].