BON VOY

BON VOY is a Swedish accessories brand founded in Stockholm in 2019 that makes premium toiletry and cosmetic bags for travel [1]. It was started by two sisters, Emma and Sara, who shared an interest in beauty products and travelled often, and who say they could not find a wash bag that was both roomy and stylish enough — at one point resorting to packing their products in grocery-store plastic bags [13]. Its signature design is a structured bag with a detachable, machine-washable inner lining, sold in a range of sizes and marketed at the prestige end of the category.

The brand is sometimes encountered under two names. The current website, bonbags.com, brands the company as BON BAGS [3], while BON VOY is the mark used on the company's Instagram and TikTok accounts (both @bonvoybags), on its collaboration products, and on the legacy domain bonvoybags.com, which now redirects to bonbags.com [16]. Editorial coverage and retail partners have continued to use BON VOY. This encyclopedia uses BON VOY as the primary name and treats BON BAGS as an alternative current branding.

According to the company, sisters Emma and Sara founded the brand in 2019 after a long, fruitless search for the right wash bag. Emma is described as the co-owner, with a background in marketing and brand management; Sara, her younger sister, co-founded the brand with her. The founding line the company repeats is that they "created the toiletry bag we always wished existed." The range is designed and developed in Stockholm and produced in Italy [14].

The brand's first name was BON BAGS, which it has carried from launch and still uses on its website. The BON VOY mark, used across social media, collaborations and the original domain, has run in parallel.

BON VOY's catalogue centres on a small set of toiletry bags sized for different trips. Editorial coverage lists a large Getaway bag, a medium Weekend bag described as popular for skincare and with male buyers, and a small Staycation cosmetic bag; the brand also sells an Everyday Pouch XS sized for a handbag [13]. The bags are built from a vegan polyurethane "leather" exterior with a resistant nylon interior and metal hardware.

The feature the brand foregrounds is a detachable inner lining that can be removed and machine-washed, with replacement linings sold separately so owners can change colours or replace a worn liner. The company frames this around a single idea it returns to often — that, in its words, "you should never have to compromise between style and function." The bags ship in a reusable dust bag.

BON VOY positions itself as a maker of premium travel accessories for what it calls "conscious travelers who want beauty, space, and zero stress" [3]. The materials are described by the company as 100% vegan, and it presents its construction as durable and made to last, with the washable lining pitched as a way to extend a bag's life. The range is positioned at the prestige end of the toiletry-bag category [13].

The brand has run several co-branded releases, all labelled in the "BON VOY X" format. These include collaborations with the Swedish hair-care house Björn Axén and the Swedish beauty-technology company FOREO, alongside a partnership with the conservation organisation Peace Parks [7]. The Björn Axén edition was sold as a toiletry bag on that brand's own site [11].

Coverage has been concentrated in beauty and lifestyle outlets rather than mainstream press. A 2021 review on the UK blog Beautyqueenuk described the product as "one of the most luxurious bags" its writer owned and highlighted the washable, detachable lining as a practical answer to leaks inside conventional wash bags [12]. The Swedish e-pharmacy Apohem ran an editorial feature on the brand in its skincare-tips section, presenting all three sizes [13].

BON VOY is active. Its website carries a 2026 copyright, it has introduced a new "Ice Blue" colourway for the Staycation bag, and its collaborations page lists current partnerships [1]. The company is based at an address in Stockholm and ships internationally via DHL and UPS [15].