Eubos

Eubos is a German skincare brand specialising in dermatological, pharmacy-channel products for sensitive and problem-prone skin. It is owned and manufactured by Dr. Hobein (Nachf.) GmbH, a family-run company based in Meckenheim near Bonn, and trades under the tagline "Medizinische Hautpflege aus Deutschland" (medical skincare from Germany). The range covers cleansing, dry and sensitive skin, anti-ageing, and specialised lines for conditions such as atopic dermatitis and diabetic skin.

The company traces its origins to 1930, when the dentist Heinrich Werner Janssen founded a pharmaceutical business in Berlin [5]. Eubos remains an active brand, run by the Janssen family and sold through pharmacies in Germany and more than two dozen other countries.

According to the company's own history, Heinrich Werner Janssen, a qualified dentist, established his firm in Berlin in 1930 under the name "Dr. Janssen and Co.", initially making pharmaceutical products including asthma treatments [5]. After Janssen took over a business partner's company, it was renamed Dr. Hobein & Co — the lineage from which today's manufacturer, Dr. Hobein (Nachf.) GmbH, descends [5].

The founding date is not recorded consistently across all of the brand's outlets. The German manufacturer dates the business to 1930, while the Malaysian distributor's site lists 1983 [2]; that later year refers to the incorporation of the distributor, Propharm (M) Sdn Bhd, rather than the Eubos brand itself.

After the Second World War, the company relocated from Berlin to Bonn in 1947, described in its own account as a modest restart with offices in a cellar [5]. In 1958 it launched the EUBOS FEST, a soap-free washing bar that remains part of the range. Following the founder's death, Helmut Werner Janssen took over in 1971 and concentrated on widening the product range [5]. A new facility was built in Meckenheim in 1976, and exports to more than 25 countries began around the same time.

The line expanded steadily from the 1990s onward: a SENSITIVE range arrived in 1995, an anti-ageing concept in 2003, a urea-based dry-skin line in 2004, the HAUT RUHE range for neurodermatitis (atopic dermatitis) in 2007, and a dedicated diabetic skincare line in 2013. In 2020, marking its 90th year, the company redesigned the brand's logo and packaging.

Eubos is the skincare brand of Dr. Hobein (Nachf.) GmbH, a limited-liability company registered at Meckenheim and managed by members of the Janssen family alongside other directors [8]. The manufacturer and the brand are effectively the same business rather than separate entities, and company materials describe it as a family-owned, medium-sized enterprise. No acquisitions or change of ownership are recorded in the available sources.

Eubos positions itself as medical-grade skincare developed in cooperation with dermatologists. The company says it prefers natural ingredients such as high-quality oils and omits unnecessary components to keep the allergenic potential low, aiming for high tolerability on sensitive and reactive skin. Much of the catalogue is built around specific conditions — sensitive, dry, atopic and diabetic skin — and the products are described as soap-free with a skin-neutral pH. Distribution is concentrated in pharmacies; the brand describes its products as available exclusively through pharmacy channels and sold across more than twenty thousand German outlets [2].

Signature lines include the EUBOS FEST soap-free washing bar, the SENSITIVE care range, the urea-based DRY SKIN UREA series, and the HAUT RUHE line for neurodermatitis. Frequently used active ingredients across the range include urea, hyaluronic acid, glycerol, lactic acid, omega fatty acids and ectoin, with thermal spa water added to some formulas from 2011. The company states that its products are dermatologically and clinically tested and made without animal testing [3], and describes its formulations as free of parabens, preservatives and silicones.

On sustainability, the brand reports manufacturing in Germany on 100% renewable electricity and says all Eubos products are free of microplastics. It highlights a long-standing refill system — refill pouches offered for more than 30 years and a "SmartPack" format said to contain roughly 97% less plastic than a comparable jar.

In 2002, Eubos was named "Hautpflegeserie des Jahres" (Skin Care Range of the Year) by the German Federal Association of Pharmacists [5]. German trade and consumer-testing press has covered the brand periodically: a 2016 Apotheke Adhoc report noted that Eubos (Hobein) had climbed from 10th to 8th place in the pharmacy cosmetics market rankings [10], and its products have been included in reviews by Öko-Test and Stiftung Warentest. A November 2000 Stiftung Warentest review commented critically on the brand's packaging, suggesting pharmacy-exclusive care products could use considerably less material [12].

Eubos is an active, independently owned German manufacturer. It rebranded in 2020, maintains social media accounts on Instagram and Facebook, and distributes through pharmacy partners across 28 listed countries spanning Europe, the Mediterranean and Asia. Its presence rests on the pharmacy channel and trade relationships rather than direct-to-consumer or viral marketing.