Rømer Natur Produkt

Rømer Naturprodukt is a family-owned Danish company based in Silkeborg that sells natural and organic foods, beverages and body-care products. It grew out of a health-food shop and remains a working business today, with recent product additions listed on its webshop [5]. The company styles its name as one word, Rømer Naturprodukt, though some retailers list it as three words.

Cosmetics are a side of a business built mainly on natural foods. The company's own body-care range — soaps, oils, henna products and toothpaste — sits alongside a wholesale operation that distributes more than a thousand grocery items to specialty retailers across Denmark.

The business began as a health-food store called Heksekosten, opened in Silkeborg by Signe and Niels Rømer. According to the company, it was founded in 1977 [1]; a Danish organic-sector trade article instead dates the Heksekosten opening to 1972 [7]. A separate legal-entity registration under the name "Rømer Produkt v/Niels Rømer" is recorded in the Danish business registry in 1991, which reflects the firm's formal registration rather than its founding [8].

The company says the shop was started because Niels Rømer saw a shortage of "good, healthy, unsprayed" raw materials — that is, food grown without pesticides [1]. Before opening the store, he had sold organic raisins and dates at regional markets. Over time the venture moved from a specialty shop into wholesale importing of organic foods, and Rømer began producing its own line of natural shampoos, skincare and cleaning products.

From its origins as a single shop, the Rømer family expanded into several food and drink ventures over the following decades. The family acquired the Ørbæk Bryggeri brewery in 1996, initially for organic juices and soft drinks, and began organic beer production there in 2001 [1]. Whisky and rum distillation followed in 2009, later relocating to the Nyborg Destilleri.

In 2014 the family acquired the Woodshade Organics chocolate factory, which was rebranded as Mols Organics in 2017 [1]. That same year it opened Nyborg Destilleri, combining a distillery with a restaurant, café and shop. In 2019 the family launched a separate line of plant-based foods; a trade report noted that Rømer Vegan Products ApS was registered that year with Niels Rømer as director, producing falafels, sausages, pâtés and burger patties at a former Arla dairy in Vrinners, on the Djursland peninsula [7]. Niels Rømer told the publication that the family had planned plant-based products long before the vegan trend took hold.

Within body care, the company's range is grouped into several lines. These include liquid hand soaps in Aloe Vera, Citrus and Rose variants; French soaps such as Marseille olive soap; henna hair products; and body and massage oils based on coconut, jojoba and argan. The core cosmetics range is sold as the "Rømer produkt serier" (Rømer Product Series), organised into themed collections around ingredients such as Aloe Vera, Calendula, Lavender and Wild Rose. The company also makes toothpaste, offered with and without fluoride and in children's versions.

Rømer Naturprodukt describes itself as a natural and organic products company, a positioning it traces back to its founding premise of sourcing unsprayed, pesticide-free raw materials [1]. Its stated values center on natural and organic ingredients and family ownership. In 2019 the family extended that outlook into plant-based food, and the company also markets some items as vegan [7]. The body-care products are described as natural, though no formal third-party certifications are documented.

Rømer Naturprodukt is an active business. Its webshop shows recent product additions, many carrying 2024-era product codes, and the Danish business registry lists the firm as active with eight employees [5][8]. Most new listings are food and drink rather than cosmetics, consistent with a natural-foods wholesaler that keeps body care as a smaller sideline. Distribution runs mainly through direct online sales and a network of stockists in Denmark — including health-food shops and the pharmacy chain Matas — with a limited presence in Norway through a distributor in Bergen [6].