Lavinde Copenhagen

Lavinde Copenhagen is a Danish skincare and makeup brand based in Taastrup, in the Greater Copenhagen area. It was founded as a private and professional partnership between Cecilie Svendsen Vinde and Fillip Løwén Nielsen, who established the company in 2016 [3]; its first products, a series of mascaras, reached the market the following year [8]. The brand builds its identity around fragrance-free, allergy-friendly formulas and a positioning that joins makeup with skincare.

The company remains active and independently owned. Over the late 2010s and early 2020s it grew from a single mascara line into a broader range covering lashes, brows, foundation and facial skincare, picking up Danish industry awards and coverage in titles including Vogue Scandinavia along the way.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

The brand began with a problem its founders felt was underserved: effective beauty products made from clean ingredients that people with sensitive skin or allergies could still use. According to the company, the idea took shape in 2016 around the goal of exclusive beauty products based on the purest possible ingredients. Cecilie Svendsen Vinde serves as co-founder and sales and marketing director, while Fillip Løwén Nielsen is co-founder and managing director [3].

There are two dates in the brand's own account, and they describe different events. The founding partnership was established in 2016 [3], the year the company points to for its origin. Its first product series, the mascara line, did not launch until 2017 — "Det startede med mascara – i 2017 lancerede vi vores første serie" ("It started with mascara — in 2017 we launched our first series") [8]. The company's about pages variously cite 2016 and 2017, reflecting this distinction between the partnership's formation and the first commercial launch rather than a genuine disagreement over when the business began.

Lavinde Copenhagen describes itself as a Danish skincare and makeup brand built on a passion for quality, design and pure ingredients. The defining commitment is that, in the company's words, all its products are fragrance-free and allergy-friendly ("Derfor er alle vores produkter parfume fri og allergivenlige"), aimed at users with sensitive skin, including allergy sufferers and pregnant or breastfeeding women. The brand frames its mission around what it calls high effect, active ingredients and Nordic purity, and sets out three stated values: respect for ourselves, respect for others and respect for the future.

Its tagline — "Makeup skal være for alle – ikke kun dem, der allerede kan" ("Makeup should be for everyone, not only those who already know how") — points to an approachable, easy-to-use intent behind the products. On its wholesale pages the company positions itself at the premium end, stating that the first thing a customer notices about a Lavinde Copenhagen product "is luxury, both inside and out" [7], though in scale it operates as an independent brand rather than a large house.

The brand started as a mascara specialist, and lashes remain central to its range. Its Beyond Volume & Curl Mascara is presented as a flagship, award-winning product, and the lineup has expanded to foundation, setting spray, brow products, makeup remover and a skincare series spanning serums, eye creams and facial care.

A recurring theme is the blending of makeup and skincare — the Glow Foundation is marketed under the line "Når makeup og hudpleje forenes" ("When makeup and skincare unite"). The skincare collection emphasises active ingredients, including hyaluronic acid, described as moisturising deeply and supporting collagen production. The company says products are developed with roughly 1.5 years of research each and contain at least three active ingredients.

The brand's most distinctive technical claim concerns its Hyped Lash Serum, built on a proprietary peptide complex it calls PEP-4. Vogue Scandinavia, which featured the serum as one of the Danish brand's best sellers, described PEP-4 as "a unique combination of active peptides that stimulates the growth and vitality of your lashes," with users reporting results after three to five weeks [10].

Lavinde Copenhagen markets its products as fragrance-free and, according to the company, cruelty-free, with a portfolio it describes as roughly 80% vegan. The Scandinavia Standard editorial, which tested the brand's makeup remover, likewise noted that its products are vegan and cruelty free [9]. Its central credential is certification by Allergy Certified; the company states it was the first brand globally to have a mascara series, eye masks and an eyelash serum carry that certification, and that all products undergo clinical testing [7]. Manufacturing and warehousing are handled in-house in Denmark.

The brand also reports charitable and environmental partnerships, including the children's hospital-clown organisation Hospitalsklovnen Stella, the Growing Trees Network Foundation (with 750 trees planted) and Land Of Hope. In 2022 it received Matas's "Skønneste Grønne Partner" (Most Lovely Green Partner) award.

The brand has accumulated several Danish industry honours. It won at the Global Makeup Awards in 2021 in the mascara category for its Beyond Volume & Curl Mascara [4], and its press materials list Danish Beauty Award recognition in 2018 and again in 2023. The 2022 Matas green-partner award sits alongside these.

Editorial coverage has been concentrated in Danish and Scandinavian media. Vogue Scandinavia featured the Hyped Lash Serum in lash-and-brow serum round-ups in 2021 and 2022 [10], and the brand has appeared in ELLE Denmark, Costume and Matas's own editorial. Scandinavia Standard listed it among Danish makeup brands worth knowing, characterising it as a focused mascara maker that also produces a gentle eye makeup remover.

Lavinde Copenhagen is active and independently run, operating from Taastrup as LAVINDE COPENHAGEN ApS. Its webshop carries a current product range, and blog content published into 2025 — including a guide framed around brow care "i 2025" — indicates ongoing activity [5]. On its wholesale pages the company reported revenue growth of 770% between 2019 and 2023 [7]. Distribution centres on Denmark and the wider Nordic market rather than a global footprint.