Not So Funny Any

Not So Funny Any is a Czech cosmetics brand founded by Anežka Chudlíková, a YouTuber who is better known online by the same name. It makes vegan, cruelty-free makeup and bath products, most of them produced in the Czech Republic. The brand began life as "Any Cosmetics" and took its current name in July 2020 [8].

Chudlíková launched the line in 2018, and Czech press described her at the time as the first YouTuber in the country to start her own cosmetics brand [10]. The company is still trading: its English-language e-shop carries a current product range, and the line is also stocked by the Czech retailer Douglas [11].

The brand grew directly out of its founder's online career. Anežka Chudlíková, who works under the name ANY, had built a YouTube following before turning to cosmetics, and the company frames the line as the personal project of "an ordinary Czech girl longing for her own cosmetic brand" — one meant to "regardless of age, race and gender unite people and offer them inspiration." According to the brand, ANY is involved with each product "from the first thought until it sees the light of day."

The idea took shape while Chudlíková was in New York; in a Czech editorial interview she described wanting to "create something more, something tangible" of her own. An online shop for the original "Any Cosmetics" went live in December 2017, though the brand and outside coverage generally date the launch to 2018 [10]. The start was not smooth: by the founder's own account the e-shop malfunctioned at launch and sales were halted for several months before the range was gradually rebuilt [9].

The earliest stage of the business is recorded slightly differently depending on the source. The Czech outlet Flowee reports the e-shop going live in December 2017 [9], while the brand's Czech Wikipedia entry and Elle's Czech edition both give 2018 as the launch year [8]. The two are not strictly in conflict — one marks the first online storefront, the other the operational start of the brand.

The most significant later change was the name. In July 2020 the company dropped "Any Cosmetics" and adopted "Not So Funny Any," matching the founder's established online handle [8]. The label was profiled the same year in Elle's Czech "Elle Talent Show," which noted a deliberate quality-over-quantity stance; the founder said she would rather make one mascara that is "truly good" than several mediocre ones [10].

The brand is operated by NOT SO FUNNY ANY s.r.o., a Czech limited liability company registered in Prague. It is creator-owned rather than backed by a larger cosmetics group: the founder, the YouTuber Anežka Chudlíková, remains the figure behind it. Her YouTube channel had grown to roughly 246,000 subscribers by 2022 [8]. No parent company or acquisitions are recorded.

Not So Funny Any positions makeup as a tool for self-expression and inclusivity. The company says its products are meant to "unite people regardless of age, race and gender," and it frames beauty as something both external and internal — in its words, ANY "shows how to develop not only external beauty, but also internal beauty." The brand's tagline is "If you can dream it you can do it!"

Ethics are central to how the line presents itself. According to the company, the products are fully vegan and "not tested on animals — because we believe that no animal should suffer for beauty." Czech editorial coverage adds that the brand holds an HCS certificate confirming its cruelty-free and vegan status, and at the time described it as the only well-known Czech personality with an independent vegan cosmetics brand carrying full HCS certification [9].

The range spans colour cosmetics and personal-care items. On the makeup side it centres on matte liquid lipsticks — sold under playful names such as GEMINI, DOLORES, WITCHY and BOSSY — alongside mascara, lip glosses, lip balms and artificial eyelashes. The personal-care side includes bath bombs, crystal soaps, shower creams, body sprays and crystal candles. Product descriptions emphasise natural ingredients such as shea butter, vitamin E, olive oil and coconut oil.

Manufacturing is kept close to home. The company says production takes place in the Czech Republic near Čáslav, "where cosmetics are created with hands and with love" [2].

The brand is active. Its English-language website is live and transactional, with a current product range and pricing, and the line is carried by the major Czech retailer Douglas [11]. Coverage from 2020 referenced plans to expand into Slovakia and then the wider European and US markets [10]; the extent of that expansion is not documented in the available sources.