Overview
The ELLE fragrance line was created under a worldwide ELLE licensing agreement signed in July 2017 between Lagardère Active Enterprises and Fragrance Group London; the debut fragrance ELLE L'Edition Eau de Parfum launched in the UK on 8 October 2018.
History
ELLE brand founded in Paris by Hélène Gordon-Lazareff (magazine and, later, licensed brand)↗
Lagardère Active Enterprises and Fragrance Group London sign a worldwide ELLE fragrance licensing agreement (July 2017)↗
ELLE L'Edition Eau de Parfum launched in the UK (8 October 2018), initially exclusive to The Perfume Shop↗
ELLE L'Edition distribution extended to Superdrug (UK) and QVC (Germany)↗
Introduced the NaturELLE collection (positioned as sustainable/ethical) alongside the Catwalk Collection↗
Signature products
Ingredients & philosophy
An accessible ELLE-branded fragrance line for a chic, contemporary woman, built around a "Perfectly Imperfect" mantra and positioned between costly designer perfumes and lower-end celebrity scents.
Sources
T1 primary · T2 secondary · T3 note- [1]T1elleparfums.comhomepage
- [2]T2elleparfums.com/policies/privacy-policyother
- [3]T2elleparfums.com/pages/faqsother
- [4]T2elleparfums.com/pages/contactother
- [5]T3elle.se/om-ossexternal_other
- [6]T2beautygrouplondon.com/about-us/external_other
- [7]T2beautygrouplondon.com/brands/external_other
- [8]T3elleboutique.com/success_story/elle-parfum/external_other
- [9]T3lagardere.com/en/companies-brands/elle-international-2/external_other
- [10]T3en.wikipedia.org/wiki/Elle_(magazine)wikipedia
- [11]T3fragrantica.com/news/Elle-L-Edition-11420.htmleditorial