Cool Derma

Cool Derma is a Swedish skincare brand based in Stockholm, founded by the authorized skin therapist Shidrokh "Orkidé" Ghawami. It grew out of her Stockholm beauty salon, Orkidé, which was renamed Cool Derma, and it now spans a direct-to-consumer webshop, a physical skin clinic on Upplandsgatan, and stock at the Nordic retailer Lyko. The brand's own about page gives a founding year of 2018 [1], while several Swedish sources describe it as having launched in autumn 2017 [4]; the earlier date most likely refers to a soft launch or the salon's rebrand.

The line positions itself as vegan and gender-neutral skincare, developed and manufactured in Sweden, and it remains active, with a current catalogue and a working clinic.

Cool Derma was created by Shidrokh "Orkidé" Ghawami, who describes herself as an authorized skin therapist, functional nutritionist, makeup artist and product developer with around twenty years in the industry [4]. Before the brand existed, she ran a Stockholm beauty salon called Orkidé, which was later renamed Cool Derma [4]. According to coverage of the launch, the brand emerged from what she observed about customers' skin in her salon practice, and from a preference for matching a problem to the right solution rather than tying clients to a single label. "I want solutions rather than recommending clients get everything from one brand," she told one Swedish beauty blog [4].

The first range under the Cool Derma name was the AHA/BHA-based #SKINFITNESS series, which Swedish beauty press covered in mid-2018 [4]. It launched as a three-piece set — a two-in-one exfoliating cleanser, a glycolic essence and a moisturizer — built around acids meant to increase circulation and rebalance the skin, and pitched as suitable for both oily and mature skin as well as for face and body [4]. In 2020, Swedish beauty press reported that the range had expanded with an eye cream and a face mask [6]. The catalogue has since broadened to include products such as the Multivitamin Essence and the Nutri-Active 24-Hour Cream.

Cool Derma presents itself as the meeting point of skincare, science and what the company calls genuine sustainability. Its products are described as vegan and gender-neutral, intended for all ages, skin types and ethnicities, and formulated to work with the skin's microbiome rather than against it [1]. The company frames its formulas as science-based and free of unnecessary ingredients, summarising the approach with the taglines "Hudvården alla pratar om" (the skincare everyone is talking about) and "Mindre snack. Mer resultat" (less talk, more results). In its early coverage, the brand was noted for using floral and jellyfish imagery instead of models to signal inclusivity, and for placing active ingredients ahead of fragrance in its formulations [4].

The brand's skincare is organised largely around skin concerns — among them acne and acne scarring, hyperpigmentation, body acne, enlarged pores, menopausal skin, and dry or sensitive skin. Recurring hero ingredients cited by the company include niacinamide, urea, hyaluronic acid, green tea extract, oat extract, avocado oil, argireline peptide and retinol [1]. Signature products named on its site include the Green Tea Face Cleanser, the Multivitamin Essence, the Nutri-Active 24-Hour Cream, the Intense Glycolic Essence and the Clear & Calm Moisturizer.

Alongside the product line, Ghawami runs a Cool Derma skin clinic in Stockholm offering treatments such as microneedling, chemical peeling, deep-pore cleansing and lymphatic drainage, using the brand's own products in its services.

Cool Derma says all of its development and manufacturing takes place in Sweden, with what it describes as minimal environmental impact [1]. The company states that it sources up to 99% eco-certified plant-based ingredients, works with certified raw-material suppliers, and uses recycled plastic and cardboard packaging [1]. No third-party certifications are listed in the available sources.

In 2020, the Swedish beauty outlet Skönhetsredaktörerna profiled Ghawami in a feature titled "Åtta svenskor som gör skillnad inom skönhetsbranschen" (eight Swedish women making a difference in the beauty industry), describing Cool Derma as an energetic newcomer among newly established Swedish beauty brands [5].

Cool Derma remains active. It operates a live direct-to-consumer webshop and an in-person skin clinic in Stockholm, maintains accounts on Instagram and TikTok, and is also stocked by Lyko [1]. Its primary market is Sweden, with Nordic reach through retail distribution.