Vadeco

Vadeco is a Swedish beauty and personal-care distribution company based in Linköping. Rather than a single consumer label, it operates as a business-to-business wholesaler and sales house, supplying hair, skin and personal-care products to retailers across Sweden and the wider Nordic region. The company describes itself as "a leading Nordic distribution and sales company specializing in beauty and health products across multiple retail channels" [1], and trades publicly under the name VADECO AB.

The business is organised around three activities. It maintains a house brand of more than 500 proprietary products, spanning hair and skincare, fragrance, spa and hygiene items, hair accessories, manicure and pedicure supplies, makeup tools and travel accessories. Alongside this, it distributes third-party brands including Veet, Fenjal, Mood, LdB, Neutrogena, Scholl, O.B. and SpaScriptions. A third arm offers private-label and custom brand development for retail clients, covering concept, packaging design and brand identity.

Vadeco presents itself as a wholesaler and sales partner rather than a direct-to-consumer name, and its tagline is "Your Beauty Partner" [1]. According to the company, it reaches customers through pharmacies, grocery chains, specialty retailers and health-food stores, with distribution handled by a team of regional sales representatives. It operates a warehouse in Linköping and takes orders through a dedicated online portal for trade customers.

The company is publicly identified on its website as VADECO AB. Swedish business-registry data records the legal entity operating the site as Vadeco Fashion Aktiebolag (organisation number 556466-4307), based at the same Linköping address, Gillbergagatan 34, and classified under cosmetics, perfume and hairdresser articles [2]. The link between the two names is inferred from the shared address rather than stated on the brand site itself. Its managing partners are named as Andreas Komarek and Peder Andersson [1].

Vadeco is active. It runs a live business-facing website with a current sales team, regional representatives and an online ordering portal for trade customers [1]. Its stated scope is Nordic, with products reaching markets beyond its Swedish base.