Neutriherbs

Neutriherbs is a skincare brand based in Guangzhou, China, founded in 2011 by Leona, who is listed as its CEO and founder [2]. The company describes itself as an internet-first brand that pairs dermatological science with botanical ingredients, and it has built much of its presence online and across Africa rather than through Western beauty retail. It sells cleansers, toners, serums, sunscreens, masks and body care, alongside a small range of facial tools.

The brand reports being registered in more than 150 countries with over 1,000 retail partners, and it maintains dedicated regional storefronts including sites for Nigeria and South Africa. Despite an English-sounding name, the company is a Chinese manufacturer, and its origin is consistently documented across its own pages and third-party business databases.

According to the company, Neutriherbs began when Leona could not find products that were both fully natural and met her standards for efficacy, quality and purity [2]. The stated aim was to make safe, effective skincare accessible to women everywhere, combining what the brand calls dermatological science with botanicals sourced from a range of suppliers.

The company's blog frames this continuity in its own terms, describing a commitment to the brand's "core ethos" over an eleven-year period, consistent with the 2011 founding date.

The current legal entity behind Neutriherbs is listed as Guangzhou JieLi Cosmetics Co., Ltd, operating from an address in the Tianhe district of Guangzhou [7]. This is the entity named in the site footer, FAQ and blog.

Several external sources and the brand's older and regional about pages instead describe Neutriherbs as a brand of Amarrie Cosmetics Co., Ltd, also founded by Leona; these accounts note that the founder established a company in 2011 called "Amarrie", described as a Chinese homonym for "loving beauty" [9]. Both are Guangzhou-based entities, and the discrepancy likely reflects either a distinction between a manufacturing entity and a brand-holding entity or a corporate rename. The current site is treated here as the primary reference.

Neutriherbs positions itself around the idea that skincare should enhance natural beauty rather than alter or whiten it. Its value-proposition page states plainly, "We do not sell whitening. We sell radiance and resilience," and its stated promise is to "Respect every shade. Protect every skin. Enhance natural beauty" [3]. The brand says its formulas are designed for heat, humidity and all skin tones, and it has been positioned in particular toward melanin-rich skin.

The company summarises its mission as making "safe, effective skincare accessible for every skin," and describes its approach as science-backed and nature-powered. It also markets itself as free of what it calls harsh chemicals, citing the absence of hydroquinone, mercury and parabens [3].

The product range spans cleansers, toners, serums, eye care, moisturisers, sunscreens, sheet masks, oils, scrubs, soaps and body care, with frequently featured items including a Vitamin C serum, a PRO Retinol serum and Vitamin C sunscreens at SPF 50. The line is organised around active ingredients, with collections built around vitamin C, retinol, salicylic acid, hyaluronic acid, snail extract, turmeric and a 24K gold range.

Hero ingredients highlighted by the brand include vitamin C, retinol, hyaluronic acid, niacinamide, salicylic acid, vitamin E and snail extract, as well as Symwhite 377, which the company describes as a tyrosinase inhibitor used for brightening [4]. Beyond topical products, Neutriherbs sells a small set of facial tools, among them jade and rose quartz rollers, a gua sha set and a titanium derma roller, and it pairs some serums with derma rollers.

On ethics, the company states that its products are vegan and not tested on animals [7], and it describes packaging made from more than 80% recycled materials [2]. Its own pages cite FDA, EU CPSR and CPNP registrations, though these are regulatory filings rather than independent certifications.

Neutriherbs remains active. Its e-commerce site carries fresh blog content dated as recently as June 2026 [6], alongside live promotions and regional storefronts. The brand's strength is concentrated online and in African markets, particularly Nigeria, where it operates through a designated agent and physical stores, and South Africa; it is not a mass-market presence in Western beauty retail. No Wikipedia article exists for the brand, and no major Western beauty-press coverage was identified.