Labor Pro

Labor Pro is an Italian professional hair and beauty supplier based in Empoli, near Florence in Tuscany. It was founded in 1967 by Giuseppe Bruccoleri [1] and remains family-owned, today run by his sons Claudio and Simone Bruccoleri [5]. The company began as an artisan workwear and tailoring business and later moved into professional hairdressing equipment, the field it is now known for.

The brand operates chiefly as a business-to-business distributor, supplying salons and beauty professionals rather than selling primarily to consumers. Alongside its own house labels it carries a portfolio of partner brands, and its tools reach Nordic and wider European shoppers through retailers such as Lyko and SLIQHAQ.

Giuseppe Bruccoleri started the company in 1967 in Empoli, in the Florence area of Tuscany, where it was first an artisan business specialising in tailored work wear [5]. According to the account carried by Lyko, a turning point came in 1975, when a well-received appearance at the international Cosmoprof trade fair in Bologna strengthened the company's interest in the hair and beauty sector and pushed it toward professional supplies [5].

Through the 1980s and 1990s the business shifted decisively toward hairdressing. In 1989 Giuseppe's sons Simone and Claudio joined and helped expand the range of hairdresser equipment [5]. By the early 1990s the company had become one of Italy's main suppliers of professional workwear, tools and hairdresser equipment. In 1997 the original name "Labor" was changed to "Labor Pro Hair" to reflect this new, hair-focused identity [5]; the company is known today as Labor Pro.

Labor Pro is a family-owned company. The brothers Claudio and Simone Bruccoleri, sons of the founder, serve as its chief executives [2]. No parent company or outside owner is recorded in the available sources.

The company presents itself as a B2B partner to hairdressers and beauty professionals, aiming to offer a complete and continually updated assortment shaped by market trends and customer requests. According to Labor Pro, its work is guided by six stated values: responsibility, listening, quality, sharing, transparency and efficiency [2]. Its CEOs are quoted describing a commitment "to pursue excellence in making people satisfied and happy to work with Labor Pro" [2]. The brand uses the tagline "Passion for beauty" and traces it to its 1967 founding.

It is worth noting a point of confusion in third-party listings. One trade directory, oncosmetics.com, describes Labor Pro as belonging to the human resources and labor-consulting industry [7]; the company's own site, its LinkedIn profile and retailer pages all identify it instead as a hair and beauty tools distributor [1]. The discrepancy appears to stem from a name collision with an unrelated consultancy.

Labor Pro's catalogue centres on professional styling equipment for salon use. Its signature products include ceramic, tourmaline and cordless hair straighteners, professional hair dryers, curling irons and wands, cordless hair clippers, and powder hair fillers and concealers offered in several shades [5]. SLIQHAQ describes the brand as known for "the wide range of professional tools and equipment of high quality, also covering electric tools and machines" [3].

The company reports a broad operation behind these products: around 4,000 product references, some 1,700 wholesalers worldwide, a 15,000-square-metre warehouse, and 62 exclusive partner brands. It also distributes a number of partner labels, among them Upgrade, Gordon, Tondeo, Jaguar and Fuji.

Labor Pro is an active company. It maintains an online store, a current LinkedIn profile listing around 43 employees, and an Instagram presence under the handle @labor_pro [6]. From its base in Empoli it supplies markets across Europe and beyond, positioning itself as a provider of professional-grade equipment for salon professionals.