Roos & Roos

Roos & Roos is a French niche perfume house founded in 2014 by Chantal Roos and her daughter Alexandra Roos [7]. The company describes itself as a two-generation family project — "une histoire de femmes, une histoire de famille qui s'écrit sur deux générations" (a women's story, a family story written across two generations) — built around the founders' shared interest in perfume. It began under the name Dear Rose and later adopted the founders' surname.

The house sits in the niche and higher-priced end of French perfumery, selling eau de parfum through its own website and a network of European and Middle Eastern retailers. It remains active, with a current e-commerce site and ongoing releases.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Roos & Roos pairs two contrasting backgrounds. Chantal Roos spent decades as an executive in the fragrance industry; the brand's own account and trade profiles describe her work at Yves Saint Laurent Parfums, where she was involved in the launch of Opium in 1977, and later at Beauté Prestige International, a Shiseido division, where she helped introduce the Issey Miyake and Jean-Paul Gaultier fragrances [2]. Her daughter Alexandra came to perfume from music, having worked as a singer, guitarist and composer before turning to fragrance creation. According to the company, Alexandra frames scent and music as parallel means of expression.

The founders present femininity as the house's defining thread, summed up in the values "Liberté, égalité, féminité" (liberty, equality, femininity) and the tagline "Je porte ce que je suis, je suis ce que je porte" (I wear what I am, I am what I wear).

The brand launched in 2014 as Dear Rose. It was later renamed Roos & Roos; the change followed the founders' finding that customers assumed all the fragrances were rose-based when they were not. Chantal Roos said the original name "could be confusing," and the pair chose to rebuild the identity around their surname and what they saw as the brand's real signature, femininity [6].

The timing of the rename is reported slightly differently across sources. Several editorial accounts place it in 2018 [7], while the trade publication Premium Beauty News, writing in September 2019, described the change only as "recent" without giving a year [6] — consistent with, though not confirming, a 2018 date.

In 2019 the house released Pale Blue Eyes, a fragrance created by the perfumer Dominique Ropion, and expanded its distribution into the Middle East and Russia alongside existing European markets [6].

Roos & Roos is an independent, founder-led house; no parent company or acquisition is recorded in the available sources.

The company frames creative freedom as its guiding principle, stating that its only instruction to perfumers is "de faire de beaux parfums, sans concession" (to make beautiful fragrances without compromise) on either olfactory form or ingredients. It also emphasises natural ingredients and links the artistic side of the brand to collaborations in which artists design and stage its bottles.

Since 2019 the house has tied its positioning to a social commitment. On International Women's Day that year it began a partnership with the Fondation des Femmes, a French women's-rights organisation led by Anne-Cécile Mailfert, pledging to donate 10% of its online sales revenue to the foundation [4].

Roos & Roos organises its fragrances into collections, including a line the brand calls Les Iconiques. Among its named eau de parfums are Malamata (described as green and floral), Oud Vibration (fruity, floral and woody), Nymphessence, Mentha Religiosa and Pale Blue Eyes; a release titled Les Larmes de Tirésias is flagged on the site as a new arrival.

The perfumes are made by established noses working in the industry. According to the brand, Fabrice Pellegrin — born in Grasse into a perfumery family — created its first twelve fragrances; Dominique Ropion of IFF composed Pale Blue Eyes and Malamata; and Nicolas Bonneville of Firmenich contributed further scents [3]. On sourcing, the company states that "95% of our supplies come from France and Europe" and describes a preference for short supply chains and what it calls responsible, transparent practices [1].

The house has been the subject of trade and specialist coverage rather than formal awards. Premium Beauty News profiled its growth and the Dear Rose rebrand in 2019 [6], the perfume-industry site Basenotes reported on the London launch of Dear Rose in 2014, and The Perfume Society has published a house profile and an interview with Chantal Roos.

Roos & Roos remains active. It operates a direct-to-consumer website with current pricing and a release marked as a new arrival, maintains an Instagram presence, and is distributed across several Nordic and other European markets.