Sophie Rosenburg

Sophie Rosenburg is a German direct-to-consumer beauty brand based in Berlin, specialising in lash and brow products such as growth serums, curlers and brow gels. Despite the personal-sounding name, "Sophie Rosenburg" is a brand persona rather than a real founder; the company on record is Sophie Rosenburg Beauty GmbH, whose managing director is Kreshnik Myftari [6]. The brand sells online across several European markets and remains active, with a current catalogue and subscription pricing as of 2026.

The company traces back to an entity first registered in 2019 as My Good Beauty UG, later renamed My Good Beauty GmbH and eventually Sophie Rosenburg Beauty GmbH [6]. The Sophie Rosenburg brand itself dates to around 2020, when an EUIPO trademark for the name was filed on 8 April 2020 [8].

Business-register records show the underlying company was originally set up as My Good Beauty UG in 2019, with a small starting capital, before converting to a GmbH in 2020 and adopting the Sophie Rosenburg name [6]. Sources agree on 2019 as the founding year, though the exact registration date differs between listings (24 July versus 29 August) [6]. The Sophie Rosenburg brand as a distinct identity is best dated to the 2020 trademark filing [8].

The legal home of the company is unambiguously Germany. Its Impressum lists Sophie Rosenburg Beauty GmbH at an address in Berlin, and the commercial register records the entity at the district courts of Berlin and Mannheim [6]. Marketing language associated with the name has at times invoked "Austrian and French roots," but this is heritage framing rather than the company's legal domicile, which is German [6].

A separate trademark-aggregator source places Sophie Rosenburg within the portfolio of GRENION Brands, alongside names such as HelloBody and Rosental Organics [8]. This affiliation is not corroborated by the business registry and should be treated with caution.

The company frames beauty in terms of individuality and self-acceptance, describing true beauty as residing in the uniqueness of each individual. It positions its serums as a way to strengthen and enhance a person's own lashes and brows rather than to mask them or conform to a fixed ideal. The brand's tagline is "Pure Beauty For You."

Sophie Rosenburg operates on a direct-to-consumer model, selling through its own website with subscription options, free shipping and a long money-back trial period. Pricing sits in the indie range, with individual serums priced in the range of roughly €49 to €59.

The brand's range centres on the eye area. Its signature items include the Growth Booster Serum, a lash serum, and the Brow Growth Serum, complemented by tools such as the Lash Style Curler and bundled sets. The company markets the lash serum as delivering "75% longer, denser, stronger lashes" with a visible effect after four weeks, and describes both serums as dermatologically tested.

Named active ingredients in the brow serum include Biotinoyl Tripeptide-1, sodium hyaluronate, aloe vera and panthenol (provitamin B5). According to the company, the serums are vegan, cruelty-free, paraben-free, silicone-free and fragrance-free, and the lash formula is oil-free and compatible with lash extensions.

Independent reviews of the lash serum have flagged that it contains isopropyl cloprostenate, a prostaglandin analogue, albeit in small amounts. One Austrian review cited an ophthalmologist who advised against products containing prostaglandin, noting potential side effects including eye redness, corneal irritation and swollen or itchy eyelids [7]. Prostaglandin-analogue lash serums are a known category-wide concern rather than an issue specific to this brand.

Coverage of Sophie Rosenburg has come chiefly from German-language beauty blogs rather than major editorial titles. Independent test reviews appeared on outlets such as innenaussen.com in 2020 and kleidermaedchen.de in 2022, indicating the brand maintained a visible presence in the German-speaking market from around 2020 [10][11].

Sophie Rosenburg remains active. Its e-commerce site is fully operational in 2026, with a current product catalogue, subscription pricing and a "Growth Booster Serum NEW" marketed as a recent reformulation. The brand ships to several European markets including Germany, Austria, France, Italy and Poland.