Rosental Organics

Rosental Organics is a German natural-cosmetics brand that pairs plant-based skincare with facial beauty tools such as jade rollers, gua sha stones and electrical face-massage devices. Editorial and business-registry sources date its founding to 2017 [9]; the brand's own pages do not state a founding year. It sells directly to consumers online, operating a German-language storefront at rosental.de alongside an English-language global site at rosentalorganics.com.

The company positions skincare as part of a wider idea of healing rather than a surface routine. It describes itself as "the first skincare brand that believes that healing your skin is deeply connected to your whole being—mind, body, and soul." The brand remains active: a business database recorded 64 employees as of May 2026, and its e-commerce sites are live [11].

Alexander Pelz is named as founder and managing director across the brand's German and US legal notices, the Tracxn company profile and podcast interviews [5]. The identity of the co-founder is less settled. Several business profiles and a podcast interview name Tung Nguyen as co-founder [12], while a regional Mannheim feature instead names Dr. Scheghajegh Kord, who runs a separate business called The Hairoine Company [10]. The brand's own About pages omit both the founders and the founding year, so these details rest on third-party sources.

The company traces its concept to a trip in search of natural beauty practices. In one retelling, Pelz describes a very hot, humid day at a Vietnamese market where a vendor gave him a facial massage with a jade roller [10] — an experience the brand credits with inspiring a line that combines natural cosmetics with beauty tools. Origin as a German company is well established: a German legal notice lists Rosental Organics GmbH in Berlin, with Alexander Pelz as managing director [5]. Mannheim is recorded as the founding location and is where much of the team has been based [11], while the current registered seat is in Berlin. A separate US entity, Rosental Organics Inc. of Tampa, Florida, operates the English-language storefront [3].

Rosental Organics frames beauty and healing as inseparable, describing the two as things that "belong inextricably together." Its stated philosophy centres on holistic care of mind, body and soul, and it organises its identity around three values it labels excellence, holistic healing and pioneering. The company sums up its outlook with the tagline "Thank Yourself Later."

The brand presents itself within the clean-beauty space. According to its About page, its products are PETA-approved and cruelty-free, made with "100% natural ingredients," and free from parabens, sulfates, artificial colours and synthetic fragrances. Rosental Organics also links its skincare to popular routines such as glass skin and a slower, less quick-fix approach to aging.

The range spans skincare, beauty tools and body and hair care. Serums feature prominently, including a Botanical Lifting Effect Serum with hyaluron and caffeine and a Day & Night Serum Set, alongside moisturisers, masks and eye care. Recurring ingredients across the line include hyaluron, bakuchiol, caffeine, niacinamide, rosehip, Moroccan lava clay, probiotics and ceramide.

Beauty tools sit at the centre of the concept. The jade roller is described as the brand's best-known tool, and the range extends to gua sha stones, LED devices and EMS (electrical muscle stimulation) tools, including an EMS Face Yoga Duo and a five-in-one device the company calls BeautyDock+. Rosental Organics presents this blend of devices and natural formulas as its distinguishing approach. For its Botanical Lifting Effect line, the company cites a wrinkle reduction of, on average, 20.6% after four weeks [8]. Although it markets "100% natural" formulas, no formal organic certification such as COSMOS, NATRUE or ECOCERT was found among the available sources.

The company reports several social and environmental commitments. It cites eco-conscious packaging with minimal plastic, a collaboration with CleanHub on ocean-plastic removal, and a partnership with an organisation it calls TARGET supporting women's equality. It also states a $5,000 donation to Friends of Midway Atoll toward the protection of the Laysan albatross. Manufacturing is reported to take place in Austria and Germany [9].

Rosental Organics was profiled by the European Natural Beauty Awards as a nominee brand, in a feature that described it as a German natural-cosmetics company founded in 2017 and ranked among Germany's top 20 startups in 2022 [9]. A regional economic-development feature covered the founder and the brand's natural-cosmetics and beauty-tools concept the previous year.

The brand is active across multiple regions. It runs German, global English and Austrian storefronts and maintains ongoing product lines such as Slow-Aging, Glass Skin and BeautyDock+. A business database listed 64 employees as of May 2026 and named L337 Capital as an institutional investor; it recorded no acquisitions [11].