Salerm Cosmetics

Salerm Cosmetics is a Spanish professional haircare company based in Lliçà de Vall, near Barcelona, and part of the VMV Cosmetic Group [8]. It develops and manufactures products aimed primarily at hairdressing salons, spanning colour, styling, treatments, a men's line and a small beauty range. The company markets itself under the tagline "Experts in hair color and care" and manufactures in Spain, describing its work as centred on the salon trade.

The brand traces its roots to a small colouring company called Salherm, run by the Sala brothers. Founder Víctor Martínez Vicario acquired that business, and in 1979 moved it to Lliçà de Vall, relaunching it as Salerm with its own Spanish distribution network [3]. Sources disagree on the founding year: the business database Tracxn records 1953, the origin of the earlier Salherm company [9], while Salerm's own heritage page places the relaunch under Martínez Vicario at the end of the 1970s and the homepage refers to "more than 65 years of experience" [1][3]. A 70th-anniversary logo shown on the company's site is consistent with the 1953 lineage date.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

According to the company, Salerm began when Martínez Vicario bought Salherm, "a small colouring company that belonged to the Sala brothers" [3]. In 1979 the business relocated to Lliçà de Vall in the Barcelona area and was relaunched under the Salerm name, establishing its own distribution network across Spain [3]. The parent group's initials, VMV, correspond to the founder's name.

The company's heritage account does not fix a single founding year, describing the origin as "the end of the 70s of the 20th century" for the Salerm brand itself, while its longer "over 65 years" and "over 70 years" phrasing points back to the Salherm predecessor. This gap between the predecessor company, dated to 1953 by external records, and the 1979 relaunch is why the two figures differ.

Salerm Cosmetics forms part of the VMV Cosmetic Group, which describes itself as "one of the largest Spanish multinationals dedicated to the world of hair cosmetics" and was also founded by Víctor Martínez Vicario [8]. The group reports a presence across five continents through a network of more than 65 branches in 50 countries, over 70 years in the professional market, and a workforce exceeding 1,700 people. Beyond Salerm, it says it operates divisions covering hairdressing furniture and appliances, wigs and extensions, plastics processing and aerosols.

Salerm positions itself as a professional manufacturer whose purpose is tied to the hairdressing trade — "Hairdressing is our raison d'être," as the company puts it. Its stated values are top quality, natural ingredients, innovation and an international outlook, and its mission is framed as offering products that ease the day-to-day work of salons. The company describes keeping prices competitive through automated processes and large-volume purchasing, and it runs training through what it calls the Salerm Cosmetics Academy and technical educators.

The company organises its catalogue into lines including colouring, styling ("Form"), finishes, treatments, a men's range ("Homme") and a beauty line. Its best-known product is Salerm 21, a leave-in conditioner that the brand describes as a market leader with more than 20 years on sale [1]. Other signature products include the Biokera range and its vegan version, the ammonia-free Harmony Collection colour line marketed as "#Zero", the Bioplastia frizz treatment, and Salermvision permanent hair colour. Ingredients the brand highlights across these products include argan oil, keratin and silk protein.

Product development is carried out at the company's own R&D centre, Laboratorios Cosméticos Lamarvi. Salerm reports a laboratory and industrial complex of more than 68,000 square metres and annual output of around 50 million units.

Salerm frames a range of environmental commitments on its site. The company says roughly 70% of its production is run on solar energy and that all treated water is returned to natural watercourses. It also cites organic and vegan ingredients, a move toward biodegradable packaging, and alignment with the United Nations 2030 development goals. Salerm states that its products are cruelty-free. The company's own materials do not name third-party certifications such as Ecocert or Leaping Bunny.

Salerm Cosmetics is an active company. Its e-commerce site carries current blog content — including a tutorial referencing the contemporary artist Karol G — and Tracxn listed 469 employees as of April 2026 [9]. A 70th-anniversary logo appeared on the brand's site around 2023 [7]. No dedicated Wikipedia article or major consumer-press coverage was found, which is consistent with its position as a business-to-business professional salon brand rather than a direct-to-consumer label.