By Stær

By Stær is a Danish fashion-accessories and lifestyle brand based in Aalborg, Denmark. It was founded in 2014 by Camilla Stær, who started the business making hair bows for children before it grew into a broader range of accessories, clothing, and home décor [1][2]. The company trades under the legal entity By Stær Group ApS and remains active, operating both an online shop and a permanent store in Aalborg [3][4].

Although By Stær is not a cosmetics maker, it reaches beauty retail through its accessories — makeup bags, hair clips, scrunchies, and similar items — which is the category under which it appears in beauty marketplaces. It does not formulate or sell skincare, makeup, or fragrance.

Camilla Stær established the brand in 2014, initially as what the company calls "a universe of ribbons for children" [2]. According to By Stær, retailer demand pushed the range beyond children's hair bows into accessories for adults and goods for the home [2]. The business was first known as Bow's by Stær — a name still visible in the legacy email domain bowsbystaer.dk and the company's earlier social-media handles — before it was shortened to By Stær [3].

By Stær describes its range as a "multiverse" of products for women, children, and the home, built around colour, prints, and trend-led design [1][2]. The catalogue spans hair accessories such as clips, elastics, and bows; jewellery; bags and clutches, including makeup bags; scarves and hats; basic clothing; and home items such as cushion covers and rugs. The company frames its identity as colourful and playful, saying it makes "trend-based products" [2].

Some of the brand's goods are made from recycled materials. Its terms state that certain products are produced from upcycled saris, kantha blankets, and other textiles sourced from India [4]. The company's LinkedIn profile lists upcycling among its specialities.

The brand is owned by By Stær Group ApS, a Danish company registered in Aalborg [4]. LinkedIn lists it as a small business of fewer than ten employees.

After eight years selling primarily online and to retailers, By Stær moved into physical retail. It ran a pop-up shop on Møllegade in Aalborg from August to December 2022, and the response led the company to open a permanent store at Lyngvej 2 in Aalborg on 20 February 2023 [5]. Local outlet Migogaalborg.dk reported the opening, quoting founder Camilla Stær on welcoming customers "into our colorful universe" [5]. Alongside its own shop, the company operates as a business-to-business supplier to retailers in addition to its consumer webshop [5].

By Stær is active. Its webshop was operational as of 2026, and its most recently documented milestone is the 2023 opening of its Aalborg store [5]. The company's reach is centred on Denmark, with some retail distribution abroad through its wholesale channel.