Saloos

Saloos is a Czech natural-cosmetics company based in Břeclav, in the South Moravia region. It was founded in 1993 and specialises in aromatherapy-led products built around essential oils, cold-pressed plant oils and shea butter [1]. The company began as a small essential-oil venture and now describes itself as a certified natural-cosmetics maker with more than 25 years of experience, selling a broad range that spans facial and body care, massage oils, mother-and-baby products and, more recently, a CBD line.

The business is family-owned, run on exclusively Czech capital, and employs a team of around 50 people [2]. It remains active, with a current online store, up-to-date contact details and an expanding product catalogue.

Saloos traces its start to 1993 and a meeting between its founder, Jiří Harašta, and Emilie Trepková, an essential-oil and fragrance specialist the company describes as a renowned Czech "nose" [3]. According to Saloos, what began as a chance encounter grew into a professional collaboration centred on the scents and other beneficial effects of plants on people. The firm originally traded under the name M+H, taken from Míča and Harašta [4], and entered the market producing and selling 100% natural essential oils before broadening into body oils, balms and skincare [5].

Harašta has summed up the company's contribution with the phrase, "We taught people to pamper themselves." The business is headquartered at Na Zahradách 12 in Břeclav, the address used for its manufacturing and returns.

Saloos is operated by the legal entity M+H, Saloos naturcosmetic s.r.o., registered in the Czech Republic under company identification number 08430624 [6]. The name preserves the original M+H designation from the company's founding. The business is described as a Czech family enterprise financed entirely with Czech capital, and no acquisitions or changes of ownership are recorded in the available sources.

The company frames its work around aromatherapy and natural formulation, stating that its mission is to bring "joy, comfort and harmony into everyday life." Saloos lists honesty, respect for nature and active plant-based ingredients among its core values, and it positions education as part of its role — informing customers about natural substances and their effects on the body rather than only selling products.

Its formulations are built on cold-pressed plant oils, pure essential oils and shea butter, and the company says they contain no artificial preservatives, dyes, synthetic fragrances or petroleum-derived ingredients such as mineral oils. Independent Czech retailers describe Saloos as the country's leading name in aromatherapy biocosmetics and its largest producer of massage oils [7]. The brand sits at the indie end of the market and reaches customers through multiple channels; Saloos reports distribution to more than 15 countries, including Japan [8].

Saloos entered the market with 100% natural essential oils, which remain central to its identity. The range has since grown to cover regenerative facial oils, body and massage oils, and bio shea balms, alongside broader categories such as facial care, body care, plant oils and products for mothers and babies [9]. The current catalogue also includes a CBD "natural therapy" line and aromatherapy accessories such as diffusers and inhalation sticks.

The company's certified products carry the CPK BIO mark, a Czech organic-cosmetics standard administered by the inspection body KEZ and modelled on the international Ecocert framework. To qualify, products must be made from top-grade plant raw materials and organic-farming or wild-harvested sources, and must exclude mineral oils, petroleum jelly, synthetic fragrances, preservatives, dyes, animal-derived ingredients and GMO materials, as well as chemical UV filters and ethoxylated raw materials. Saloos also states that its products are not tested on animals.

Saloos has been listed by the technology and business outlet EU-Startups among notable cosmetics companies in the Czech Republic, where it is described as the country's largest maker of certified natural cosmetics operating since 1993 [10]. No formal product awards are recorded in the available sources.

Saloos ties its environmental positioning to its formulation rules and sourcing. The company says it draws its raw materials from organic farming or wild harvesting and excludes mineral oils, petroleum jelly, synthetic fragrances, preservatives, dyes, animal-derived ingredients, GMO materials, chemical UV filters and ethoxylated raw materials. In 2007 it became, according to several Czech retailers, the first manufacturer in the country to obtain the CPK BIO certification [11].

Saloos remains an active manufacturer more than three decades after its founding. Its official website, saloos.cz, operates a working online store with a current category structure, published customer-service hours and the recent CBD product line. Some products also reach customers through a separately operated Saloos-branded retail site, saloos-kosmetika.cz; one supplied reference cites this domain as the brand's site [1], but the legal entity M+H, Saloos naturcosmetic s.r.o. confirms saloos.cz as the official address [6], and the company's LinkedIn page points to the same domain [7].