Zenz Therapy

Zenz Therapy is a Danish organic haircare and beauty brand founded in Copenhagen in 1999 [1]. Built around natural and certified organic ingredients, it grew out of a hair salon and now spans haircare, skincare and makeup. On its own site the company presents itself as ZENZ Organic Products; "Zenz Therapy" is the display name used in parts of the Danish and retail market. The brand remains active, with recent moves into skincare and a new hair-colour line.

The company was started by Danish hairdresser Anne-Sophie Skjødt Villumsen, who describes developing an allergy to chemicals used in the salon trade. After what she calls a decade of struggling, she opened the first ZENZ salon in 1999 on Rosenborggade in Copenhagen, aiming to create "a healthier environment for both clients and hairdressers" [1]. The stated goal was a salon where no one had to choose between quality and health.

Anne-Sophie Skjødt Villumsen founded the brand as a working hairdresser reacting to the chemicals she encountered in the industry. In 2007, Jørgen Skjødt joined as her business partner, and later became her life partner [1]. Together the two positioned the company around transforming salon work toward health and sustainability. The company is headquartered at Thoravej in the Copenhagen district of Nordvest, and it states that its products are manufactured in Denmark.

From its salon beginnings, the brand moved into its own product range. It launched its first professional Nordic Swan Ecolabel-certified haircare line in 2010 [1]. In 2017 it carried out a major relaunch, described by the company as "Version 2.0," which it anchored in the United Nations Sustainable Development Goals. The range later broadened well beyond hair: the company expanded into skincare in 2025 and introduced a hair-colour line called NORDIC SHADES in 2026 [1].

The range covers haircare — including shampoo, conditioner, treatments, scalp care, styling and hair dye — alongside skincare, mineral-based makeup and a dedicated men's line. Products are organised into signature series such as Pure, Cactus, Menthol and Deep Wood. The company describes the fragrance-free Pure range as gentle enough for allergy sufferers, pregnant women and sensitive skin.

Formulations lean on plant-derived ingredients. ZENZ highlights organic aloe vera and cold-pressed avocado oil as its two central ingredients, supported by materials including apricot kernel oil, ginkgo biloba extract, shea butter, silk protein and Rasul clay. The company states that all products are free from harmful chemicals and endocrine-disrupting substances. It positions itself as a professional brand developed by hairdressers for both salons and home use, and sells through its own webshop, a B2B channel, and partner salons and retailers across the Netherlands, Belgium, Sweden, Finland, Norway and Denmark.

The company frames its purpose as working toward "a healthier and more sustainable beauty industry," making professional products from natural and organic ingredients free from unwanted substances. Its core values are organised around three phrases — Look Good, Feel Good and Do Good — covering product quality, health and sustainability. The brand trades under the tagline "Responsible Nordic Beauty."

Sustainability is central to how the company describes itself. It states that it has reduced the environmental impact of its products by at least 40 percent, partly by concentrating formulas so that consumers use roughly 30 percent less product, and by cutting packaging. The majority of its packaging is described as post-consumer recycled plastic. Through a partnership with an ocean-plastic recovery programme, the company says it collects ocean waste plastic in a 1:1 ratio to the weight of its packaging. It also reports aligning its work with 12 of the UN's 17 Sustainable Development Goals.

The brand holds a set of third-party certifications, including the Nordic Swan Ecolabel, AllergyCertified, Ecocert COSMOS Organic, Vegan Society registration, PETA cruelty-free status and B Corp certification [6]. The company argues that documented certification, rather than claims alone, is what distinguishes its products.

The brand has accumulated numerous awards, chiefly across Nordic and UK green-beauty programmes. In 2021 it took gold for Best Scandinavian Beauty Brand at the Danish Beauty Award, where founders Anne-Sophie Skjødt Villumsen and Jørgen Skjødt were also recognised with the honorary Fiery Soul of the Year [7]. It was named Best Sustainable Personal Care Products Company – Nordics at the 2019 GHP Fitness & Nutrition Awards, and Green Producer of the Year at the 2014 Scandinavian Green Cosmetics Award. Individual products have won repeatedly at the Green Beauty Awards, Beauty Shortlist Mama & Baby Awards and Veggie Awards. The Danish fashion magazine Costume named a ZENZ lip gloss a beauty favourite in 2018 [7].

In independent coverage, the ethical-brand publication ourgoodbrands featured ZENZ among organic haircare brands it describes as ethically sourced, characterising it as an eco-friendly hair care company founded by a Danish hairdresser [9].

Zenz Therapy is an active, independently run brand. No parent company is publicly stated, and it appears to remain founder-led. Recent activity includes the 2025 skincare expansion, the 2026 launch of the NORDIC SHADES hair-colour line and award nominations and wins through 2025 and 2026. The company reports a presence in more than 20 countries through its own and franchise salons and a product line distributed across several European markets.