Kylie Jenner Fragrances

Kylie Jenner Fragrances is the perfume line of Kylie Cosmetics, the American beauty company founded by Kylie Jenner. The parent company began as a single lip product in 2015 and expanded over the following decade into makeup, skincare and, from 2024, fragrance. The cosmetics company is majority-owned by the French-American group Coty Inc., which manages the fragrance line under that partnership [5]. The line remains active, with its third scent reaching retail in January 2026.

The fragrances are sold as an extension of the founder's persona, built around a single family of scents named Cosmic. Production sits within a much larger celebrity-beauty business that, at the height of its early growth, was valued in the hundreds of millions of dollars.

Kylie Cosmetics was founded by Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on 30 November 2015, and was renamed Kylie Cosmetics in 2016, having first traded as "Lip Kit by Kylie" [4]. Sources differ on the founding date: Wikipedia's infobox records the company as founded in 2014, while the same article describes the first product launching in late 2015 and the rename following in 2016 [4]. The earlier date may reflect the company's incorporation rather than its commercial launch.

On the company's own About page, Jenner frames the venture in personal terms, saying she created Kylie Cosmetics to give her fans access to the makeup products she uses every day. The same page extends that reasoning to scent, presenting fragrance as a personal interest of the founder rather than a separate commercial line.

After the 2015 lip-kit launch and the 2016 rename, the business broadened into a full makeup range and later into skincare under the Kylie Skin label. The fragrance line arrived comparatively late. The debut scent, Cosmic Kylie Jenner, launched in 2024 [5]. A second fragrance, Cosmic Kylie Jenner 2.0 — described by the company as a fresher, brighter version of the original — followed in 2025.

The third fragrance, Cosmic Intense, was revealed on Instagram on 10 January 2026, with retail availability beginning on 21 January 2026 and a wider rollout through Ulta Beauty later that month [5]. Trade coverage described it as an ambery gourmand scent and reported sizes ranging from a travel spray to a 100 ml bottle.

Coty Inc. acquired a 51% controlling stake in Kylie Cosmetics for 600 million dollars in November 2019, a deal that valued the company at roughly 1.2 billion dollars [4]. Jenner retained a minority holding. Coty remains co-owner and, according to trade reporting, manages the fragrance line under the partnership [5].

Within Coty's portfolio, Kylie Cosmetics sits alongside a range of other beauty and fragrance brands, including Rimmel, Bourjois, Max Factor and Sally Hansen, as well as licensed designer fragrance houses such as Burberry, Calvin Klein, BOSS and Davidoff.

Kylie Cosmetics positions its products as clean and vegan without, in the company's words, sacrificing quality, pigmentation or performance. The brand's About page states that its formulas are cruelty-free, vegan, gluten-free, paraben-free and sulfate-free [2]. These are self-stated claims; no independent certification appears in the sources reviewed. Across its lines, the company presents the products as a direct extension of the founder's daily routine and personal taste.

The fragrances are priced at the prestige tier and sold through multiple channels, including the brand's own site and third-party retailers.

The fragrance line centres on a single named family, Cosmic. The original Cosmic Kylie Jenner Eau de Parfum, the floral-leaning Cosmic 2.0, and the warmer Cosmic Intense form a three-scent collection as of early 2026. The wider parent brand is best known for the product that started it: the Kylie Lip Kit, the liquid-lipstick-and-liner pairing that launched the company in 2015 [4].

Editorial reception of the fragrances has been mixed-to-positive within beauty press. Reviewing Cosmic 2.0, a Refinery29 beauty director wrote that the scent reminded her of niche perfume houses such as Le Labo, noting its longevity through the day [6]. The parent company has also drawn financial-press attention: Forbes valued Kylie Cosmetics at 900 million dollars in March 2019, having put it at 800 million dollars the previous year.

In April 2020, Forbes named Jenner the world's youngest self-made billionaire, then retracted the claim the following month, accusing her of forging tax documents and inflating Kylie Cosmetics revenue figures [4]. The brand has also faced criticism on product matters: a 360-dollar brush set drew backlash over its price, and the line was criticised for offering limited concealer shades for darker skin tones [4].

The brand is active. Its most recent visible activity is the launch of Cosmic Intense, which reached retail on 21 January 2026 [5]. The company operates a European storefront and continues to release new products across its makeup, skincare and fragrance lines.