DUFFBEAUTY

DUFFBEAUTY is a Danish beauty brand based in Copenhagen, known primarily for reusable false eyelashes alongside press-on nails and a small makeup line. It is operated by ND-GROUP ApS and trades through its own webshop as well as Nordic retailers including Sephora Denmark, Salling and Magasin [1]. The company started life as DUFFLashes, a maker of strip eyelashes, before broadening its range and adopting the DUFFBEAUTY name [9].

The brand presents itself as a maker of practical, reusable products meant to streamline an everyday routine, with its tagline summarising the idea as "beauty innovations to simplify your daily beauty routine." Its lashes are the centre of that proposition, and a 2025 review in Vogue Scandinavia gave the brand a measure of independent visibility beyond its own channels.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

The business was founded in Denmark by Nadia Jun Merson and Neda Jun Merson, who are listed respectively as chief executive and creative director [9]. Sources differ slightly on the founding team: a startup-database profile names both sisters as co-founders, while an earlier web summary credited only "Nadia Jun." The fuller two-founder account is the better documented of the two.

According to the company, the venture "all began with innovative, reusable artificial eyelashes designed to make every woman feel beautiful, no matter the occasion," and the range later widened from that single product line. The name itself is presented as a deliberate choice rather than a surname: DUFFBEAUTY says "DUFF" derives from Persian and is used as a nickname for a glamorous woman "who does not compromise on quality."

DUFFBEAUTY is the trading name of ND-GROUP ApS, a Danish private limited company registered at Vesterbrogade 67 in Copenhagen [1]. The brand's terms identify the legal entity plainly as "ND-GROUP ApS, Brand: DUFFBEAUTY." No acquisition history or sister brands are recorded.

The company frames its purpose around convenience and reuse, stating that its goal is "to simplify the daily beauty routine through user-friendly and innovative products." It positions its lashes as hand-tied and individually designed, contrasting that craft with mechanically produced alternatives, and repeatedly returns to the notion of giving a look "a little extra." DUFFBEAUTY operates an English-language site and ships across much of Europe, using PostNord as its default carrier and GLS for several neighbouring markets — a logistics pattern consistent with its Danish base.

Eyelashes remain the core of the catalogue, spanning strip lashes, an Easy Lash collection, premium 3D clusters and a flagship Extended Lash system. The brand says its lashes are handmade from human hair and Korean silk and are designed to withstand 20 to 25 uses with proper care [1]. Around that core sit press-on nails, marketed as an "Instant Pro Press-on Manicure," and a compact makeup offering that includes the Supreme Lash Mascara, brows, lips and eyeliner.

The Extended Lash system is the product DUFFBEAUTY treats as its signature. In its Vogue Scandinavia review, the kit was described as using "the under-lash method," applied beneath the natural lash line to give "a more seamless, natural finish" [8]. The reviewer, who tested the lashes over several days, reported that they "held through showers, oily skincare, and a full night's sleep."

In September 2025, Vogue Scandinavia's senior beauty editor Josefin Forsberg published a first-person review of the Ultimate Lash Kit, headlined around the brand's "viral 7-day cluster lashes" [8]. The piece took a sceptic-turned-convert tone, concluding that for special occasions the product was "a very worthy alternative to a professional lash lift or extensions." The brand's own homepage also claims a feature in ELLE, though that mention has not been independently confirmed.

DUFFBEAUTY is an active brand. Its webshop was still trading in 2026, with a blog post published on 30 January 2026 and a "© 2026, DUFFBEAUTY" notice in the site footer. Distribution remains multi-channel and Nordic-centred, combining direct online sales with shelf space at Danish retailers such as Sephora Denmark, Salling and Magasin [1].