SLICKHAIR

SLICKHAIR is an Australian hair-styling brand founded in 2019 by Mia Plecic [2]. It grew out of a single frustration with flyaway hairs and now sells a small range of styling sticks and smoothing brushes built around its trademarked SLICK STICK, a serum-based stick applicator for taming stray hairs on the go. The company is based in Australia and remains active, with recent product launches, editorial coverage and continued expansion across multiple regions.

According to the company, Plecic could not find a product that flattened flyaways without leaving hair oily, stiff or in need of another wash, so she made her own. The founder has said the business began with roughly $500 spent on white-label stock, after which a viral TikTok moment turned it into a multi-region styling label.

SLICKHAIR traces to 2019, when Plecic set out to solve what she has described as a personal problem with flyaway hairs. She created the SLICK STICK, which the company presents as the first product of its kind. In an interview, Plecic said she started with about $500 of white-label stock sourced through Alibaba and minimal packaging, hand-labelling an early run of tens of thousands of units before moving to mass production [7]. She has framed the venture through a personal motto, "turn your pain into power," and described SLICKHAIR as one of several businesses she had started [6].

The brand initially operated as Slick Hair Company before adopting the SLICKHAIR name [6].

The turning point came in 2020, when a single viral TikTok generated what the founder describes as $40,000 in sales overnight [7]. Retail distribution followed: the company launched in the United States in April 2021 and rolled the SLICK STICK into the Australian supermarket chain Coles, reported at 640 stores [6]. A UK launch through Boots followed, described in a February 2025 interview as reaching around 680 stores [7].

By 2025 the company reported that one million SLICK STICK units had been sold and that its products were carried in roughly 5,000 retail locations worldwide [5][7]. It operates warehouses in Australia, the United States, the United Kingdom and the Netherlands.

SLICKHAIR positions itself around fast, low-effort styling. The company says its products are meant to "simplify styling, streamline routines, and help you feel put together in 30 seconds or less," working from the idea that a good hair day should not require hours or a salon visit [2]. It describes its formulas as suitable for every hair type, coloured or not, and safe to use with hair extensions. The brand also identifies itself as Australian owned.

The signature product is the SLICK STICK, a stick-format styling applicator that the company markets as the original of its kind [1]. The wider range includes a Wax Stick, a Smoothing Brush and the more recently launched Tiny Tamer Brush, a compact portable brush. Named ingredients across the line include chia seed oil, castor oil, candelilla wax, beeswax and aloe vera leaf extract [4].

On ethics, the company states that it does not test on animals and that most of its products are vegan. Its About page describes the range broadly as "vegan friendly," while its FAQ is more specific, noting that most products are suitable for vegans "except our Wax Stick, which contains beeswax" [2][5]. No third-party cruelty-free or vegan certification is stated.

SLICKHAIR has appeared in beauty and fashion press. In June 2025, Vogue Scandinavia included its wax stick, priced at EUR 22, in a roundup of products for mastering slicked-back styles associated with Copenhagen street style [8]. The brand's own press page also lists features in outlets including Vogue Arabia, W Magazine and Australian news media, several tied to the SLICK STICK's "one million sold" milestone and its TikTok virality [3].

SLICKHAIR is active. As of 2025 it reported recent product launches, ongoing press coverage, active social channels and continued international expansion, with the founder still leading the company. Public sources place the company's headquarters in Australia; the founder was based in Sydney as of early 2025, having originally come from Melbourne [7].