Born to Bio

Born to Bio is a French organic cosmetics brand based in the Vichy basin, in central France. It was created in 2008 by Laboratoires Bio Seasons, an independent laboratory that designs and manufactures certified organic cosmetics [1]. The brand spans personal care, makeup, fragrance and aromatherapy, and positions itself around making certified organic products affordable and made in France.

The company behind the brand was originally founded as Laboratoires Planète Bleue. In November 2019 it was acquired by Sandrine and Aldo Convertino, who renamed it Laboratoires Bio Seasons and relaunched Born to Bio in early 2020 [7]. The brand remains active, with an operational multilingual storefront and continued retail distribution.

Born to Bio dates its founding to 2008, when the laboratory now called Laboratoires Bio Seasons was established at the Bioparc d'Hauterive under the name Laboratoires Planète Bleue [7]. The brand's marketing describes it as an "expert brand since 2008," and the company presents Born to Bio as the brand "born from the expertise of Laboratoires Bio Seasons."

The individuals who originally founded Laboratoires Planète Bleue in 2008 are not publicly named. The figures associated with the brand today are Sandrine and Aldo Convertino, the couple who acquired the company in November 2019 [7] rather than its original creators. The laboratory relocated to Vichy in 2014, and underwent financial restructuring procedures between 2015 and 2017 before the 2019 acquisition [7].

After the Convertino acquisition, the brand was redesigned and relaunched. Born to Bio's revised line was unveiled in January 2020 and rolled out to French hypermarket (GMS) and specialty (GSS) retail channels that September, comprising roughly 62 organic cosmetics products [6]. In September 2021 the company added a full range of organic essential oils with diffusers and accessories, and in 2022 it released sixteen new certified organic eau de toilette.

In 2022 Laboratoires Bio Seasons also created a second, sister brand, Bio Enjoy, aimed at organic boutiques, pharmacies and parapharmacies [6]. The company reported plans to deliver a new 2,665 m² research and production facility in the Ancises 2 zone in Creuzier-le-Neuf by the end of 2023 [6].

Born to Bio is owned and operated by Laboratoires Bio Seasons, the independent French laboratory that formulates, manufactures and distributes the brand's products. The company describes Born to Bio as "the brand born from Bio Seasons Laboratories' expertise," and Born to Bio serves as its flagship consumer brand alongside the later Bio Enjoy line. The current ownership structure dates to the November 2019 acquisition by Sandrine and Aldo Convertino, after which the parent company adopted its present name [7].

The brand's stated aim is to make certified organic cosmetics accessible. According to the company, it "envision[s] organic products accessible to all and made with care," and its mission is described as offering "certified organic skincare and beauty products, made in France and designed for everyone." Affordability is presented as a core value, with the goal of "making organic products affordable for all consumers" [6].

A central part of the brand's positioning is that Laboratoires Bio Seasons controls the entire production chain in-house, from formulation through to packaging. The company frames this integration in its tagline, "Born in Vichy, Born to Bio controls everything from A to Z," and emphasizes local sourcing of raw materials from suppliers in the surrounding region.

Born to Bio's range covers face, hair, body and baby care, makeup, fragrance and aromatherapy. Among the products the brand highlights are its Mascara Bio, Natural Nail Polish, Organic Eye Pencil and the Brume Parfumée Monoï scented mist. Recurring hero ingredients across the line include argan, sweet almond, calendula, honey, citrus and monoï.

The company states that all of its formulas contain at least 97% naturally derived ingredients [2], and that products undergo dermatological and microbiological testing through independent laboratories. All Born to Bio products are described as Cosmos Organic certified by ECOCERT Greenlife and carrying the COSMEBIO label [3]. The brand states that its formulas exclude GMOs, parabens, phenoxyethanol, nanoparticles, silicones, PEGs, and synthetic perfumes and dyes [3]; certain categories such as nail polishes, diffusers, accessories and eau de parfum are excluded from the organic and natural claims by disclaimer. The products are not tested on animals.

In France, Born to Bio is sold through hypermarkets, specialty retailers, organic boutiques, pharmacies and parapharmacies, as well as directly through its own website [6]. The company has noted growing international expansion as a trend since 2022, and the brand is distributed in several Nordic markets.

Born to Bio remains active. Its most recent documented developments date to 2023, including the planned delivery of the new research and production laboratory in Creuzier-le-Neuf [6]. The brand maintains an operational multilingual online store and active social media accounts on Instagram, TikTok, Facebook and YouTube. No major editorial coverage from established beauty publications was identified, and there is no Wikipedia entry for the brand or its parent company.